# Spinning Lipbalm Packaging Perfumerias Julia's Lip Balm Packaging Looks as Precious as a Diamond By Laura McQuarrie | Published 2014-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lip-balm-packaging References: [thedieline](http://www.thedieline.com/blog/2014/7/17/julias-diamond-lipbalm) & [julia.ad](http://www.julia.ad/) Taking inspiration from minerals and mountains, the [lip balm packaging](https://www.trendhunter.com/trends/care-tint-balm-keyring) design for Perfumerias [Julia](https://www.trendhunter.com/trends/julia-tassel-pump) takes an unusually conical shape. The design by Sapetti is like a spinning top, since it has a precious diamond shape that expresses the gem-like quality of the product. Due to the shape of the container, it does have a tendency to roll around in place when placed on a flat surface, but its movements will not be so out of control that it falls over. However, this is not an issue for a lot of women anyway, since cosmetics are often stored in a purse pocket or makeup bag. Like a precious stone, the packaging also has a brilliant clarity to it that shows off the product inside. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Conical Packaging Design:** The conical shape of the packaging design creates a unique and eye-catching aesthetic, disrupting traditional packaging norms. - **Gem-inspired Packaging:** Drawing inspiration from precious gems, the packaging design offers a luxurious and high-end feel, presenting an opportunity for disruptive innovation in cosmetic packaging. - **Spinning Top Design:** The spinning top-like design of the packaging adds an interactive element and creates a distinctive user experience, presenting an opportunity for innovative packaging designs across industries. ### Industries Being Reshaped - **Cosmetics:** The unique packaging design presents a disruptive innovation opportunity for cosmetic companies to stand out and attract customers with its eye-catching aesthetic. - **Luxury Goods:** The gem-inspired packaging design taps into the luxury goods market, offering innovative packaging solutions that enhance the perceived value of products. - **Product Packaging:** The unconventional spinning top design of the packaging opens up disruptive innovation opportunities for companies in various industries to create engaging and memorable product packaging experiences. ## Related on Trend Hunter - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [5-in-1 Lip Balms](https://www.trendhunter.com/trends/conditioning-lip-balm.md) - [Keychain Lip Balms](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm.md) - [Twist-Up Cleansing Balms](https://www.trendhunter.com/trends/grinding-cleansing-balm.md) - [Animal-Inspired Habitat Lip Balms](https://www.trendhunter.com/trends/endangered-animal-lip-balm.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Push-Up Cosmetic Jars](https://www.trendhunter.com/trends/quadpack-pp-pop-jar.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Twist-Dispense Cleansing Balms](https://www.trendhunter.com/trends/derm-dissolve.md)