# True Love Lip Balm ChapStick Promotes the Finer Things in Life With Cartoon Sketches By Shelby Lee Walsh | Published 2009-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lip-balm-chapstick References: [adsoftheworld](http://adsoftheworld.com/media/print/chapstick_brand) & [chapstick](http://www.chapstick.com/) ChapStick takes the after school special route with this campaign by advertising agency Leo Burnett in Costa Rica. The campaign's slogan has the words, “Be remembered by your kisses,” written in French. The ad also depicts various couples, and shows the girl in the illustrations associating her man with either money, a designer brand, or a nice car. **Implications** - While Chapstick is not a particularly exciting product, these [creative ad campaigns](https://www.trendhunter.com/trends/legitimate-you) have me wanting to run straight to the store. Fun, positive and clever, the ads show that marketing campaigns still have some shred of originality left for [print advertising](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching). It’s nice to see the positive sentiment expressed in these cute little [ChapStick ads](https://www.trendhunter.com/trends/lancome-juicy-kissing-web). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Creative Advertising Campaigns:** Diverse and original ad campaigns can captivate and engage consumers, leading to increased sales and brand awareness. - **Personalization in Marketing:** Tailoring marketing messages to individual preferences and interests can create a stronger emotional connection with consumers, fostering brand loyalty. - **Incorporating Humor in Advertising:** Incorporating humor into advertising campaigns can create a memorable and enjoyable experience for consumers, increasing the chance of product recognition and engagement. ### Sectors Adopting This - **Cosmetics and Personal Care:** The cosmetics and personal care industry can embrace creative ad campaigns to differentiate their products and improve brand perception. - **Marketing and Advertising:** The marketing and advertising industry can explore the use of personalized and humorous approaches to attract and retain clients. - **Print Advertising:** The print advertising industry can leverage original and creative campaigns to prove its continued relevance in the digital age. ## Related on Trend Hunter - [Second Chance Campaigns](https://www.trendhunter.com/trends/second-first-kiss.md) - [Interactive Lollipop Campaigns](https://www.trendhunter.com/trends/chupa-chups-campaigns.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Pastry-Scented Lip Balms](https://www.trendhunter.com/trends/lip-softening-balm.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md)