# Esports Commercial Deals Lionscreed Partners with HyperX and Alta Foods for Commercial Expansions By Kanesa D | Published 2022-11-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/lionscreed References: [esportsinsider](https://esportsinsider.com/2022/11/lionscreed-partners-hyperx-alta-foods) & [lionscreed.gg](https://lionscreed.gg/)  [Lionscreed](https://www.trendhunter.com/trends/lionscreed-1), a London-based esports organization, has announced a partnership with gaming accessories company [HyperX](https://www.trendhunter.com/trends/riot-games-6) and UK food delivery platform [Alta Foods](https://www.trendhunter.com/trends/alta-partners-with-public-school). Through this deal, Lionscreed will promote new marketing activations for the brands, and HyperX and Alta Foods will be responsible for providing the organization with gaming accessories and food to power their day. Lionscreed is now working to increase its presence within the esports sector and strike new commercial relationships. For the time being, its most important investment in competitive gaming is Fortnite. “Growing Lionscreed to include new partnerships is always exciting, and our new partnership with Alta Foods is no exception. We look forward to our future with the company and can’t wait for our community to enjoy everything they offer,” said Lionscreed CEO Abdiqani Ahmed. Image Credit: Lionscreed ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 12% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Esports Sponsorship:** Opportunity for companies to partner with esports organizations for promotional and marketing activations. - **Gaming Accessories:** Growth in demand for gaming accessories, providing opportunity for innovation in this market. - **Food Delivery and Esports:** Opportunities for food delivery companies to partner with esports organizations and provide food to players/gamers during competitions and events. ### Industries Being Reshaped - **Gaming Accessories:** Companies in the gaming accessories industry can partner with esports organizations for promotional and marketing activations to grow their brand presence and expand into the esports market. - **Food Delivery:** Food delivery companies can explore opportunities to partner with esports organizations and provide specialized food and beverage services to players/gamers during competitions and events. - **Marketing and Advertising:** Opportunities for marketing and advertising agencies to specialize in esports and help brands connect with the growing market of esports fans and players. ## Related on Trend Hunter - [Tournament-Focused Esports Partnerships](https://www.trendhunter.com/trends/lionscreed-1.md) - [Commercial Esports Partnerships](https://www.trendhunter.com/trends/metizport.md) - [Marketing-Centric Esports Deals](https://www.trendhunter.com/trends/fnatic-3.md) - [Peripheral-Focused Esports Partnerships](https://www.trendhunter.com/trends/excel-esports-1.md) - [Food Delivery Esports Partnerships](https://www.trendhunter.com/trends/just-eat-x-excel-esports.md) - [Esports Development Partnerships](https://www.trendhunter.com/trends/riot-games-6.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [Esports Gaming Chair Partners](https://www.trendhunter.com/trends/fnatic-2.md) - [Competition-Based Esports Partnerships](https://www.trendhunter.com/trends/esports-world-cup-1.md)