# Enhanced Lion's Mane Products Applied Food Sciences Has Introduced MycoThrive™ Lion's Mane By Kalin Ned | Published 2024-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lions-mane References: [globenewswire](https://www.globenewswire.com/en/news-release/2024/07/13/2912698/0/en/AFS-Introduces-MycoThrive-Lion-s-Mane-A-Clinically-Studied-Ingredient-for-Cognitive-Performance.html)  Applied Food Sciences' MycoThrive™ [Lion's Mane](https://www.trendhunter.com/trends/mushroompowered-supplement) is a newly developed ingredient aimed at enhancing cognitive performance and emotional health. This product has undergone clinical testing and is said to mark a significant advancement in the realm of [functional mushrooms](https://www.trendhunter.com/trends/functional-mushroom-solution). Lion's Mane has a long-standing reputation for its cognitive benefits, and this clinical research supports its role as a [nootropic](https://www.trendhunter.com/trends/nutrops). The clinical study involved 40 healthy participants and utilized a double-blind, placebo-controlled design to assess the effects of a single 1000 mg dose of lion's mane mushroom extract. The study's methodology included various neuropsychological assessments to evaluate improvements in cognitive abilities and mood. Results indicated that those taking MycoThrive™ Lion's Mane experienced notable enhancements in working memory, attention, concentration, and reaction time within just one hour post-consumption. Additionally, participants reported improved mood, suggesting that the ingredient not only aids cognitive function but also positively impacts emotional well-being. Image Credit: Applied Food Sciences ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 62% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Enhanced Cognitive Supplements:** Cutting-edge efforts in cognitive supplements demonstrate the growing interest and innovation in brain-enhancing nootropics like MycoThrive™ Lion's Mane. - **Mood-boosting Functional Ingredients:** Functional ingredients that elevate mood and emotional health are seeing significant advancements, with products like MycoThrive™ Lion's Mane leading the way. - **Fast-acting Nootropics:** The emergence of quickly-effective nootropic ingredients, as evidenced by the rapid results seen in MycoThrive™ Lion's Mane, is transforming the supplement industry. ### Industries Being Reshaped - **Nutraceuticals:** Nutraceutical companies are increasingly incorporating clinically-tested functional mushroom extracts to develop advanced cognitive and emotional health products. - **Health and Wellness:** The health and wellness industry is expanding with products like MycoThrive™ Lion's Mane that address both cognitive and emotional well-being. - **Biotechnology:** Biotechnology firms are leveraging clinical research to unlock new potential in natural nootropic ingredients, revolutionizing mental health solutions. ## Related on Trend Hunter - [High-Quality Mushroom Mycelium Supplements](https://www.trendhunter.com/trends/real-mycelium.md) - [Mushroom-Based Superfood Powders](https://www.trendhunter.com/trends/om-organic-lions-mane.md) - [Mushroom-Powered Supplements](https://www.trendhunter.com/trends/mushroompowered-supplement.md) - [Functional Mushroom Supplements](https://www.trendhunter.com/trends/medicinal-mushroom-products.md) - [Smart Mushroom Gummies](https://www.trendhunter.com/trends/host-defense-lions-mane-gummies.md) - [Vitamin-Enriched Mushroom Supplements](https://www.trendhunter.com/trends/love-mushrooms-lions-mane-plus.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md) - [Adaptogenic Tomato Beverages](https://www.trendhunter.com/trends/tomato-lions-mane.md) - [Medicinal Mushroom Supplements](https://www.trendhunter.com/trends/mushroom-gummies1.md)