# Animal-Themed Graphic Streetwear HUMAN MADE Launches a New Collection Inspired by Lion Rock By Amy Duong | Published 2022-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lion-rock References: [hypebeast](https://hypebeast.com/2022/9/human-made-hbx-lion-collection-hong-kong-pop-up-release-info) Japanese fashion imprint [HUMAN MADE](https://www.trendhunter.com/trends/human-made-drop) introduces its latest collection that highlights the [Lion Rock](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane), which is a famous landmark in Hong Kong. The new capsule also launches to celebrate the imprint's first-ever pop-up store location in Asia, which is at The Landmark BELOWGROUND in Hong Kong. The new range features images of the lion-shaped peak in the style of HUMAN MADE's whimsical animal emblems and it can be seen detailing a range of apparel and lifestyle designs. Leading the new capsule are two [basic logo tees](https://www.trendhunter.com/trends/the-monsters) in the tonal options of black or white. The white tee features a crouching lion image along with the phrase that reads "Gears for futuristic teenager." The black tee has a lion's head and the branded "STRMCWBY." Image Credit: HBX ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 11% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Animal-themed Streetwear Fashion:** There is an opportunity for other fashion brands to incorporate animal imagery and themes into their clothing lines. - **Localized Pop-up Store Locations:** Launching pop-up stores in unique locations enables retailers to create buzz around their products and reach new demographics. - **Whimsical Animal Emblems in Fashion:** Incorporating playful animal designs into clothing is an opportunity for designers to create unique, eye-catching garments. ### Who This Affects Most - **Fashion Industry:** The fashion industry can incorporate animal imagery and localized pop-up shops into their marketing strategies. - **Retail Industry:** Retailers can use localized pop-up store locations to drive traffic to new stores and gain interest from new customers. - **Design Industry:** Designers can incorporate whimsical animal emblems in their designs to add an element of fun and creativity. ## Related on Trend Hunter - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Japanese Culture-Inspired Homeware](https://www.trendhunter.com/trends/human-made1.md) - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Specialty Interior Home Goods](https://www.trendhunter.com/trends/houseware-capsule.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [Outdoor-Friendly Enamel Goods](https://www.trendhunter.com/trends/human-made-4.md) - [Light Specialty Houseware Capsules](https://www.trendhunter.com/trends/houseware-collection.md)