# Science-Backed Skincare Formulas Lion Pose Debuted its First Serum at Sephora Stores By Kanesa D | Published 2023-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lion-pose-2 References: [retaildive](https://www.retaildive.com/news/mindy-kaling-backed-skin-care-brand-lion-pose-debuts-sephora-dtc/688343/) & [lionpose](https://lionpose.com/) [Lion Pose](https://www.trendhunter.com/trends/lion-pose-pep-talk) has officially launched at [Sephora](https://www.trendhunter.com/trends/molly-sims-yse-beauty) and is delivering its [science-led formulas](https://www.trendhunter.com/trends/kind-atoms-1) to consumers who struggle with skin issues. Lion Pose, which is backed by actress Mindy Kaling, combines the knowledge of founders Madhu Punjabi and Nisha Phatak, as well as dermatologists Dr. Laura Scott and Dr. Tia Paul. Lion Pose hopes to fill a gap in the market for minority-focused skincare products that address concerns such as hyperpigmentation, dark spots, and scarring. With the help of the Sephora Accelerate and Y Combinator program, Lion Pose has been added to the Sephora ecosystem to broaden its consumer outreach. "My decision to come on board Lion Pose was simple,” Mindy Kaling said in a statement. “[...] Madhu and Nisha are deeply committed to the idea that inclusivity in clinical skin care is not the goal, but the requirement for any good product.” Image Credit: Lion Pose ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 37% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Science-backed Skincare Formulas:** Disruptive innovation opportunity: Develop skincare products with science-backed formulas that address specific skin concerns and cater to minority-focused demographics. - **Minority-focused Skincare Products:** Disruptive innovation opportunity: Create skincare products that specifically target hyperpigmentation, dark spots, and scarring in minority populations, filling a gap in the market. - **Inclusive Clinical Skincare:** Disruptive innovation opportunity: Design skincare products that prioritize inclusivity in clinical skin care, recognizing it as a requirement for any good product. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Integrate science-backed skincare formulas and target minority-focused demographics to create innovative beauty and cosmetics products. - **Retail and E-commerce:** Disruptive innovation opportunity: Partner with leading retailers like Sephora to expand consumer outreach for skincare products that cater to specific skin concerns and diverse audiences. - **Accelerator and Incubator Programs:** Disruptive innovation opportunity: Collaborate with accelerator and incubator programs, such as Sephora Accelerate and Y Combinator, to support the development and launch of innovative skincare brands. ## Related on Trend Hunter - [Bio-Placenta Skincare Creams](https://www.trendhunter.com/trends/lion-pose-pep-talk.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Inclusive Clinical Skincare](https://www.trendhunter.com/trends/reframe-by-savannah-james.md) - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Luxurious CBD Skincare](https://www.trendhunter.com/trends/shiksona-beauty.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Modern Professional-Focused Skincare Brands](https://www.trendhunter.com/trends/matter-of-monday.md)