# XR iGaming Acquisitions Lion Gaming Group Acquires XR Studio MAMMOTH XR By Grace Mahas | Published 2022-06-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/lion-gaming-group References: [liongaming.io](https://liongaming.io/)  [Lion Gaming Group](https://www.trendhunter.com/trends/lion-ai-box), the [iGaming](https://www.trendhunter.com/trends/midnite-and-playzia) platform provider, recently announced the acquisition of MAMMOTH XR, a leading extended reality studio based in Calgary, AB. A pioneer in the creation of [extended reality content](https://www.trendhunter.com/trends/extended-reality) in Western Canada, MAMMOTH XR has invested the last few years developing immersive virtual reality experiences for clients around the world, ranging from energy to agriculture to entertainment to education. “Lion Gaming Group is excited about adding the talented roster of players at MAMMOTH XR to our team,” said Duncan McIntyre, President & CEO of Lion Gaming Group. “Their culture and quality will shine through as we navigate the bleeding-edge of iGaming technology with new, innovative solutions built for the future of this industry.” The new acquisition will help Lion Gaming Group continue to be a leader in the XR space. Image Credit: Lion Gaming Group ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **XR Igaming Innovations:** Using extended reality technology to create immersive iGaming experiences and gain an edge in the market. - **Igaming Mergers and Acquisitions:** Consolidating the industry by acquiring innovative startups that specialize in immersive technologies such as XR. - **XR Content Creation for Diverse Industries:** Applying the skills and expertise of XR studios to create immersive experiences for various industries beyond entertainment, such as energy, agriculture, and education. ### Where This Applies - **Online Gaming:** Harnessing the power of XR technology to create engaging and interactive games that stand out from competitors. - **XR Development:** Providing innovative XR solutions for various industries that are tailored to meet their specific needs. - **Entertainment:** Collaborating with XR studios to create unique experiences that are immersive and engaging for audiences. ## Related on Trend Hunter - [VR Developer Acquisitions](https://www.trendhunter.com/trends/ndreams.md) - [Mixed Reality Business Acquisitions](https://www.trendhunter.com/trends/google-android-xr.md) - [Casual MR Gaming Companies](https://www.trendhunter.com/trends/mixrift.md) - [Metaverse Studio Acquisitions](https://www.trendhunter.com/trends/infinite-reality-landvault.md) - [AI Esports Coaching Partnerships](https://www.trendhunter.com/trends/giantx.md) - [3D Virtual Reality Streaming](https://www.trendhunter.com/trends/polystream.md) - [Gaming Experience-Enhancing Innovations](https://www.trendhunter.com/trends/inspired-entertainment1.md) - [Metaverse Wellness Platforms](https://www.trendhunter.com/trends/evolvr.md) - [Corporate Publishing Expansions](https://www.trendhunter.com/trends/genvid-technologies-publishing.md)