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# Sizzling Poolside Shoots
Linus Morales' 'Lazy Days' Photo Series Will Make You Miss Summer

By Meghan Young | Published 2010-09-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/linus-morales
References: [behance.net](http://www.behance.net/gallery/Lazy-days/710363) & [linusmorales.se](http://www.linusmorales.se)

There's a vintage vibe surrounding Linus Morales' 'Lazy Days' photo series. These [swimwear fashion prints](https://www.trendhunter.com/trends/reformations-second-swim-drop) already have me jonsing for one more day [relaxing by the pool](https://www.trendhunter.com/trends/inflatable-tanning-pool), soaking up every bit of summer before the days get cooler.

This sense of nostalgia seems to be what Linus Morales was going for. The focus however, never wavers from showcasing the [beautiful bathing suits](https://www.trendhunter.com/trends/bathing-belle). Shot at Victoria Park Spa, Linus Morales had a stellar team: stylist Amanda Davies, hair and makeup artist Heidi Edberg, photo assistant Johan Stjerneus and retouch expert Christian Reje.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 94% | Activity: 90% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vintage Swimwear Fashion:** Disruptive innovation opportunity: Create modern swimwear designs with a nostalgic vintage aesthetic.
- **Photography Nostalgia:** Disruptive innovation opportunity: Develop photography techniques to evoke a sense of nostalgia and longing.
- **Poolside Relaxation:** Disruptive innovation opportunity: Design innovative poolside products and services that enhance relaxation and enjoyment.

### Where This Applies

- **Swimwear Fashion:** Disruptive innovation opportunity: Introduce new sustainable materials and manufacturing techniques for swimwear.
- **Photography:** Disruptive innovation opportunity: Develop AI-powered photo editing tools that mimic nostalgic film aesthetics.
- **Hospitality and Leisure:** Disruptive innovation opportunity: Create high-tech and eco-friendly poolside amenities and experiences for hotels and resorts.

## Related on Trend Hunter

- [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)
- [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md)
- [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)
- [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)
- [Colorful Tile Pool Loungers](https://www.trendhunter.com/trends/cdm30-inflatable-pool-lounger.md)
- [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md)
- [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)
