# Promotional Pet Couches Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign By Laura McQuarrie | Published 2017-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lint-rollers References: [adweek](http://www.adweek.com/brand-marketing/messy-puppies-took-over-a-giant-couch-in-central-park-for-scotch-brites-adorable-activation/) & [scotch-brite](http://www.scotch-brite.com/3M/en_US/scotch-brite/?WT.mc_id=www.scotch-brite.com) The amount of fur that many dogs shed often calls for pet owners to have a lint roller always at the ready. To acknowledge this, 3M brand Scotch-Brite set up a fun campaign called #WorthTheMess in Central Park for National Pet Month. Scotch-Brite set up a large-scale "[cuddle couch](https://www.trendhunter.com/trends/foldable-human-dog-bed)" and invited some of the most famous dogs on [Instagram](https://www.trendhunter.com/trends/life-in-stitches) to get comfortable on it. This included the well-known faces of dogs from Instagram accounts like @toastmeetsworld, @goldens_glee and @brussels.sprout. Along with this, the brand demonstrated how its lint rollers are effortlessly able handle any messes left behind. As part of a survey, Scotch-Brite found that 53% of pet owners designate pet-free zones within their homes, such as the bed and couch. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet-friendly Campaigns:** Opportunity for brands to create engaging campaigns that cater to pet owners and highlight pet-friendly products or services. - **Influencer Marketing:** Utilizing famous dogs on Instagram to promote products or services can be an effective way to reach a targeted audience of pet owners. - **Efficient Cleaning Solutions:** The need for effective and easy-to-use cleaning tools, such as lint rollers, to manage pet messes in pet-friendly households. ### Industries Being Reshaped - **Home Cleaning Products:** Developing innovative cleaning tools and solutions specifically designed for pet owners who need to manage pet hair and messes. - **Pet Accessories:** Creating pet-friendly furniture and accessories that are both stylish and functional, providing comfort for pets while being easy to clean. - **Marketing and Advertising:** Offering specialized marketing and advertising services that target pet owners, leveraging influencer marketing to promote pet-related products or campaigns. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Conjoined Holiday Sweaters](https://www.trendhunter.com/trends/suavitel-cuddle-crewneck.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Idyllic Pet Pop-Ups](https://www.trendhunter.com/trends/the-best-pet-house-ever.md) - [Pet Day Essentials](https://www.trendhunter.com/trends/pet-day-essentials.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Washable Pet Carpets](https://www.trendhunter.com/trends/dayspring-mat.md) - [Plush Toy Hotel Campaigns](https://www.trendhunter.com/trends/goodwoof.md)