# Professional Short-Form Video Feeds LinkedIn is Testing a TikTok-Like System on its Platform By Colin Smith | Published 2024-04-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/linkedin-short-video References: [zdnet](https://www.zdnet.com/article/linkedin-is-testing-a-tiktok-like-feed-for-short-form-videos/) & [linkedin](https://www.linkedin.com/home?originalSubdomain=ca)  LinkedIn, the professional networking platform, is currently testing a new feature that introduces a TikTok-like feed for short-form vertical videos. The feature is designed to allow users to scroll through bite-sized videos in a manner similar to the popular video-sharing app TikTok, as well as other platforms like YouTube Shorts and Facebook and Instagram Reels. The content for this new video feed will be accessible via a dedicated ‘Video’ tab within the LinkedIn app, where users can interact with the videos by liking, commenting, or sharing them. The move to integrate a short-form video feed is seen as an effort by LinkedIn to appeal to a younger demographic and to stay relevant amidst the changing social media landscape. Previously, LinkedIn had experimented with a Stories feature, which was discontinued in August 2021. The company indicated at the time that it was looking to evolve the Stories format into a more engaging and conversational video experience. Image Credit: Artie Beaty/ZDNET ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 59% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Professional Short-form Video Feeds:** Expanding options for short-form vertical videos to cater to changing social media preferences. - **Interactive Video-feed Experience:** Enhancing user engagement through likes, comments, and shares on bite-sized professional videos. - **Appealing to Younger Demographic:** Targeting a younger audience by adopting features popularized by social media platforms like TikTok and Instagram. ### Sectors Adopting This - **Social Media Platforms:** Incorporating new video formats to stay competitive in the evolving social media landscape. - **Professional Networking:** Introducing innovative ways for professionals to share content and engage with a growing digital audience. - **Digital Marketing:** Leveraging interactive video feeds for targeted advertising and brand promotion strategies. ## Related on Trend Hunter - [Short-Form Foodie Feeds](https://www.trendhunter.com/trends/uber-eats-6.md) - [Workspace Analytics Features](https://www.trendhunter.com/trends/linkedin-analytics.md) - [Horizontal Video Applications](https://www.trendhunter.com/trends/horizontal-full-screen-mode.md) - [Creator-Focused Social Media Features](https://www.trendhunter.com/trends/linkedin-1.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [Networking Platform In-App Games](https://www.trendhunter.com/trends/inapp-games.md) - [TikTok Stories](https://www.trendhunter.com/trends/tiktok-stories.md) - [Linkedin Creator Features](https://www.trendhunter.com/trends/linkedin-2.md) - [Hybrid Workforce Campaigns](https://www.trendhunter.com/trends/workforce-campaign.md)