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# Retro Social Media Promos
This Linkedin and Fedex Promo is Comically Redolent of the 80s

By Peter Vallas | Published 2011-02-21 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/linkedin-and-fedex-Promo
References: [mashable](http://mashable.com/2011/02/17/linkedin-spoofs-80s-corporate-instruction-videos/) & [linkedin](http://www.linkedin.com/)

LinkedIn has teamed up with FedEx in this [humorous promo](https://www.trendhunter.com/trends/paypal-checkout) in order to help people learn how they can use the social media tool to help their small business succeed.

The [Linkedin](https://www.trendhunter.com/trends/linkedin-3) and FedEx promo is inspired by the [cheesy retro how-to videos](https://www.trendhunter.com/trends/dominos-40th-anniversary) that were well-known in the 1980's and goes step-by-step on how to register your small business on LinkedIn. Combining a period where computers were just being discovered with contemporary society's fixation on social media is a hilarious juxtaposition that makes this creative promo a whole lot of fun.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 44% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What's Driving This Trend

- **Retro Ad Campaigns:** Opportunity for businesses to tap into nostalgia and mimic retro aesthetics in their advertising campaigns.
- **Niche Partnerships:** Opportunity for businesses to partner with companies outside of their industry to provide unique and creative promotions that are sure to grab people's attention.
- **Humorous How-to Videos:** Opportunity for businesses to create fun and engaging content that educates their audience in a humorous and lighthearted way.

### Who This Affects Most

- **Social Media:** The rise of retro advertising trends presents unique opportunities for social media platforms to incorporate nostalgia into their campaigns.
- **Shipping and Logistics:** Partnering with unconventional industries to create marketing campaigns can create buzz and engage audiences in new and unique ways.
- **Small Business:** Creating humorous and engaging content that targets small business owners can help businesses tap into this niche market and drive growth.

## Related on Trend Hunter

- [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md)
- [Social Profile Critiques](https://www.trendhunter.com/trends/linkedin-roaster.md)
- [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md)
- [Professional Short-Form Video Feeds](https://www.trendhunter.com/trends/linkedin-short-video.md)
- [Hybrid Workforce Campaigns](https://www.trendhunter.com/trends/workforce-campaign.md)
- [Vibe Coding Campaigns](https://www.trendhunter.com/trends/a-nocode-love-story.md)
- [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md)
- [Linkedin Creator Features](https://www.trendhunter.com/trends/linkedin-2.md)
- [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)