The First-Ever LinkedIn Ad for TV Announces a Search for an Astronaut
Laura McQuarrie — February 26, 2016 — Marketing
The first-ever LinkedIn ad for TV has been released, featuring a special message for those with a passion for outer space. The announces that NASA is looking for an astronaut and better yet, millions of professionals on the networking platform could qualify for the job.
While the LinkedIn commercial does not specifically encourage people to sign up for an account, it offers a simple reminder of how easy it can be to get your dream job. The advertisement is set to air during the Academy Awards, following an announcement of LinkedIn having 414 million members and counting.
Online companies typically do not rely on TV commercial advertisements, but many of them are branching out into this realm. For instance, Amazon and PayPal are both online giants that were both first-time Super Bowl 50 advertisers this year.
While the LinkedIn commercial does not specifically encourage people to sign up for an account, it offers a simple reminder of how easy it can be to get your dream job. The advertisement is set to air during the Academy Awards, following an announcement of LinkedIn having 414 million members and counting.
Online companies typically do not rely on TV commercial advertisements, but many of them are branching out into this realm. For instance, Amazon and PayPal are both online giants that were both first-time Super Bowl 50 advertisers this year.
Trend Themes
1. TV Commercial Advertising - Expanding online companies are exploring TV commercial advertising to reach a wider audience and create brand awareness.
2. Online Company Expansion - Online giants like Amazon and PayPal are venturing into new realms of advertising to target a broader consumer base and drive growth.
3. Linkedin for Job Recruitment - LinkedIn's first-ever TV ad highlights the platform's potential for connecting professionals and offering career opportunities, such as NASA's astronaut search.
Industry Implications
1. Television Advertising - Television networks and streaming platforms can capitalize on the growing trend of online companies venturing into TV commercial advertising.
2. E-commerce - E-commerce giants like Amazon are disrupting traditional advertising platforms by investing in TV commercials, expanding their reach beyond online channels.
3. Professional Networking - Professional networking platforms, such as LinkedIn, have an opportunity to promote their services as effective tools for job recruitment and connections in the professional world.
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