# Recycled Building Material Furniture we+ Launched its Link Project to Repurpose Building Materials By Elena Rahman | Published 2021-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/link-project References: [design-milk](https://design-milk.com/wes-link-project-works-to-give-discarded-building-materials-new-life/?utm_source=feedly&utm_campaign=Feed:+design-milk) & [sedt.jp](https://sedt.jp/activity.php?id=197) Design studio we+ launched its [Link Project](https://www.trendhunter.com/trends/raw-color-2) comprising of furniture made from discarded construction materials. The design goal is to create a better dialogue between humans and nature by revealing the beauty of natural materials throughout their lifecycle. Link Project is part of the Smeba Ethical Design Thinking activities, which focuses on [discarded building materials](https://www.trendhunter.com/trends/formwork-collection). Most of the materials used are rescued from building demolition sites and were deemed non-reusable. The project, therefore, explores the numerous design possibilities that exist, such as disassembling and reconstructing construction materials. This process also reduces construction waste by giving materials a new function. For example, Link Project has transformed discarded elements into furniture, such as shelves and stools, and wall surfaces. Image Credit: Design Milk ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 11% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Upcycling Furniture:** There is a growing trend of using discarded materials to create new and beautiful furniture pieces that offer more sustainable options. - **Circular Design:** Circular design, which involves using materials in closed loops and cycles, is gaining momentum as a sustainable design strategy in the furniture industry. - **Ethical Design Thinking:** The focus on ethical design thinking is becoming more important, as businesses are increasingly realizing the importance of creating sustainable and environmentally responsible products. ### Who This Affects Most - **Furniture Manufacturing:** Furniture manufacturers can benefit from incorporating upcycling and circular design practices to reduce waste and create more environmentally-friendly products. - **Construction Industry:** The construction industry can adopt circular design practices to reduce waste and improve sustainability, effectively transforming what was waste into valuable resources. - **Environmental Consulting:** Environmental consulting companies can help businesses implement circular design strategies and provide guidance on sustainable product design, to ensure sustainable and environmentally responsible practices. ## Related on Trend Hunter - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Recycled Lighting Designs](https://www.trendhunter.com/trends/nytt-lys-collection.md) - [Eco-Friendly Styrofoam Furniture](https://www.trendhunter.com/trends/we.md) - [Reused Skyscraper Furniture Capsules](https://www.trendhunter.com/trends/aged-form-line.md) - [Urban Debris-Crafted Portable Lamps](https://www.trendhunter.com/trends/remli.md) - [Sustainable Side Furniture](https://www.trendhunter.com/trends/re-up-side-tables.md) - [Sustainable Creative Craft Series](https://www.trendhunter.com/trends/fyrn-studio-series.md) - [Leftover Wood-Constructed Furniture](https://www.trendhunter.com/trends/alexander-lervik-1.md) - [Sustainable Sawmill Modular Furniture](https://www.trendhunter.com/trends/the-betula-project.md)