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# Multi-Use Wrapping Cloths
Wrap Up or Pack Up With the LINK Furoshiki

By Matt Ho | Published 2011-01-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/link-furoshiki
References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/link-furoshiki.html) & [plasticashop](http://www.plasticashop.com/mm5/merchant.mvc?Screen=PROD&Store_Code=P&Product_Code=LINKFR&Category_Code=NS)

Undeniably, the LINK Furoshiki is definitely an eye-catching piece.

For those unfamiliar with the term, "furoshiki" refers to a [traditional Japanese wrapping cloth](https://www.trendhunter.com/trends/bakermee) used for all sorts of purposes. The LINK Furoshiki can easily be [transformed into a bag](https://www.trendhunter.com/trends/ultix-outdoors-superpack), [a scarf](https://www.trendhunter.com/trends/reversible-sukajan-kimono) or even used as a decorative piece. The wrapping cloth comes in black and white or a dizzying white and red pattern. See this practical and unique piece for yourselves in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 37% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Flexible Wrapping Solutions:** The LINK Furoshiki demonstrates the trend towards multi-use wrapping cloths that can be transformed into various functional items.
- **Sustainable Packaging Alternatives:** The LINK Furoshiki's eco-friendly design highlights the trend of using reusable and versatile wrapping cloths as an alternative to traditional packaging materials.
- **Creative Decorative Accessories:** The LINK Furoshiki's visually appealing patterns showcase the trend of using wrapping cloths as decorative pieces in fashion and interior design.

### Industries Being Reshaped

- **Fashion and Accessories:** The fashion industry can explore incorporating multi-functional wrapping cloths like the LINK Furoshiki into garments and accessories to enhance versatility and sustainability.
- **Packaging and Shipping:** The packaging industry can find opportunities to offer sustainable and customizable packaging solutions by adopting the concept of multi-use wrapping cloths exemplified by the LINK Furoshiki.
- **Home Decor:** The home decor industry can leverage the visual appeal of wrapping cloths like the LINK Furoshiki as unique decorative accents for interior design, offering a fresh and versatile alternative to traditional decor items.

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