# Health-Tracking Dog Collars The 'Link' Collar Has a Connected, Multifunctional Design By Michael Hemsworth | Published 2020-12-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/link-collar References: [yankodesign](https://www.yankodesign.com/2020/12/20/this-fitbit-inspired-dog-collar-is-on-point-with-keeping-your-pet-safe-and-healthy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [astrostudios](https://www.astrostudios.com/) The '[Link](https://www.trendhunter.com/trends/link-2-pro)' collar is a premium accessory for dog owners to help them take more control over the everyday health, wellness and security of their pet. The connected collar works by incorporating a number of components into the streamlined accessory including a [GPS tracker](https://www.trendhunter.com/trends/life360-pet-gps), LED functionality and even a health-tracking functionality. These aspects thus work to deliver enhanced capabilities for pet owners to appreciate each day, while the high-quality materials and build of the collar will make it perfect for long-term use. The 'Link' collar is the design work of [Astro Studios](https://www.trendhunter.com/trends/astro-predict-ai) and, while advanced in functionality, is focused on an accessible price point that will make them well-suited for a wide range of dog owners instead of just a select few. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Connected Pet Accessories:** Disruptive innovation opportunity: Develop smart pet collars that integrate advanced features like GPS tracking, LED functionality, and health-tracking to enhance control over pets' health and safety. - **Health and Wellness Tracking:** Disruptive innovation opportunity: Create wearable devices that monitor and track the health and wellness of pets, providing valuable insights for owners and veterinarians. - **Affordable Advanced Pet Tech:** Disruptive innovation opportunity: Design cost-effective smart pet accessories with premium features to make advanced technologies accessible to a wider range of pet owners. ### Industries Being Reshaped - **Pet Tech:** Disruptive innovation opportunity: Explore technological advancements in the pet industry, creating innovative products and services that enhance the lives of pets and their owners. - **Wearable Technology:** Disruptive innovation opportunity: Merge the fields of fashion and technology by developing fashionable wearable devices for pets that provide functionality and convenience. - **Consumer Electronics:** Disruptive innovation opportunity: Combine consumer electronics with pet accessories, creating connected devices that offer a multitude of features for pet owners. ## Related on Trend Hunter - [Biometric GPS Canine Collars](https://www.trendhunter.com/trends/invoxia-smart-dog-collar.md) - [Smart Health-Monitoring Dog Collars](https://www.trendhunter.com/trends/minitailz-dog-collar.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/petpace-health-20.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/fi-series-3-plus.md) - [AI-Driven Dog Collars](https://www.trendhunter.com/trends/aidriven-dog-collars.md) - [Escape-Proof Dog Collar](https://www.trendhunter.com/trends/halo-collar-1.md) - [Pet-Monitoring Activity Trackers](https://www.trendhunter.com/trends/pawmate.md) - [Illuminated Geolocation Pet Harnesses](https://www.trendhunter.com/trends/smart-dog-harness.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/halo-collar.md)