The underground subway is the last place you'd expect a lingerie show to take place, so this is exactly where Bluebella decided to unveiled its latest collection. The London Underground show was held in the wintry month of February, featuring models showing off the brand's Spring and Summer collection.
Rather than being set on the actual subway itself, the show was held on the Tottenham Court Road subway platform, chosen as a place to perk up a boring daily commute. Although you might think that the unconventional catwalk would have people gawking, there were some who did their best to pretend not to take notice. Whether people stopped to stare or shyly avert their eyes at the unexpected lingerie show, Bluebella's founder Emily Blendell notes that "Bluebella is all about confidence and enjoyment."