# Forest Sprites in Lingerie Agent Provocateur's 'The Call of the Siren' Features Fairy Warrio By lourdes sanchez bayas | Published 2009-04-20 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/lingerie-models-as-forest-dwelling-warriors-agent-provocateurs-the-call-of References: [millionlooks](http://www.millionlooks.com/swimwear-and-lingerie/agent-provocateurs-new-lingerie-ad/) & [agentprovocateur](http://www.agentprovocateur.com/sirens.html) There are very few fashion labels whose advertising campaigns are as eagerly anticipated as the collections they showcase, but Agent Provocateur, with its well-known, darkly erotic style of presentation, is certainly one of them. The influential [lingerie and swimwear](https://www.trendhunter.com/trends/lorette-springsummer-collection) powerhouse presents “Call of the Sirens”, its latest collection of [hot swimsuits and bikinis](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty) for Spring-Summer 2009 starring red-headed supermodel Karen Elson as queen of the sirens. The campaign, staged in a misty forest, depicts “a decadent world where women are bold, fearless and [liberated](https://www.trendhunter.com/trends/zhilyova) and men enslaved to attend their every whim," says Agent Provocateur. Indeed, in two of the scenes, a lingerie-clad Karen Elson is seen pinning a hapless knight to the ground with a sword and in another shot, she uses her stiletto shoes to subdue a male model. “The Call of the Sirens," says Million Looks, “is the step of a bright concoction of flirty 1970s styles, revamped tartan, toile de Jouy prints and some very sexual swimsuits." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 83% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Darkly Erotic Fashion Advertising:** Opportunity for fashion labels to create highly anticipated advertising campaigns with a dark, erotic style of presentation. - **Bold and Fearless Women:** Opportunity for brands to empower women by showcasing them as bold, fearless, and liberated. - **Revamped 1970s Styles:** Opportunity to revive and modernize flirty 1970s fashion styles in clothing collections. ### Who This Affects Most - **Lingerie and Swimwear:** Opportunity for lingerie and swimwear brands to create innovative and provocative designs. - **Fashion Advertising:** Opportunity for fashion advertising agencies to explore edgier and more provocative concepts. - **Fashion Design:** Opportunity for fashion designers to incorporate tartan, toile de Jouy prints, and sexual aesthetics in their collections. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md)