# Luxe Graphic-Heavy Fall Apparel Prada's Linea Rossa Collection Offers Bright Outerwear Styles By Amy Duong | Published 2018-07-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/linea-rossa References: [highsnobiety](https://www.highsnobiety.com/p/prada-outerwear-linea-rossa-collection-fw18/) & [prada](https://www.prada.com/) Luxury fashion house Prada is preparing for the colder seasons this year with its Linea Rossa collection, which is full of distractingly captivating design prints. Its Fall/Winter 2018 selection highlights an assortment of outerwear options, from simplistic solid hues to a blend of graphics on a piece. There are a series of [graphically printed jackets](https://www.trendhunter.com/trends/ski-collection-1) that blend patterns such as banana prints, florals and vibrant flames. In addition to that, there are selections of raincoats, vests, parka jackets, pants and a variety of [technical jackets](https://www.trendhunter.com/trends/balenciaga-skiwear-2025). The styles predominantly are constructed of either nylon or neoprene materials to combat the cold weather conditions. All of the selections from the [Prada Linea Rossa](https://www.trendhunter.com/trends/prada-underwear) Fall/Winter 2018 collection are now available for pre-order online. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 78% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Graphic-heavy Outerwear:** Designing graphic-heavy outerwear that stands out could disrupt the traditional winter clothing market. - **Technological Winter Wearables:** Integrating technology into winter wearables such as smart heaters or flexible batteries have a great disruptive potential. - **Customizable Cold Weather Wear:** Creating a system of personalized cold weather wear could disrupt the traditional retail market and boost customer engagement. ### Industries Being Reshaped - **Fashion:** Luxury fashion houses can innovate on designs and materials for cold weather clothing to stand out from the competition. - **Technology:** Integrating wearable tech in cold weather clothing can disrupt the fashion and tech industries for a potential lucrative market. - **Retail:** Developing a platform for personalized cold weather clothing presents an opportunity to revolutionize the online retail space. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)