# Mobile-Enabled Work Calls Line2 Now Offers Seamless Integration for iOS Users By Joey Haar | Published 2018-01-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/line2 References: [voipreview.org](https://www.voipreview.org/blog/line2-addressing-needs-millennial-workforce-mobile-app) & [news.line2](http://news.line2.com/2017/02/line2-delivers-a-native-calling-experience-with-ios-10/) Studies have shown that Millennials largely prefer to communicate and collaborate through the [apps and devices](https://www.trendhunter.com/trends/business-management) that they use on a daily basis, and Line2, the [business communicatons company](https://www.trendhunter.com/trends/business-communication) out of San Francisco, has responded. The company has recently released a native calling experience for employees' second numbers that's fully integrated with iOS 10, meaning that Millennials can make work calls directly through their personal phones. Increasingly, the [home phone has become a relic](https://www.trendhunter.com/trends/wifi-home-phone) of the past, with many Millennials vaguely remembering those handsets from their childhood. As such, the dedicated office phone increasingly feels archaic — Millennials tend to be far more comfortable using their mobile phones thanks to a familiar interface. Line2's new functionality means that Millennial employees can use their personal cell phones as work phones, increasing the likelihood of effective communication and making the work experience easier. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Mobile-enabled Work Calls:** Disruptive innovation opportunity: Integrating business communication with personal mobile phones for seamless work calls. - **Preference for App-based Communication:** Disruptive innovation opportunity: Creating business communication platforms that align with Millennials' preference for app-based collaboration. - **Decline of Home and Office Phones:** Disruptive innovation opportunity: Developing alternative communication solutions to replace archaic home and office phones. ### Industries Being Reshaped - **Business Communications:** With the rise of mobile-enabled work calls, businesses in the communications industry can innovate by providing integrated solutions for seamless communication. - **Mobile App Development:** As Millennials prefer app-based communication, the mobile app development industry has an opportunity to create innovative platforms that cater to this preference. - **Telecommunications:** With the decline of home and office phones, the telecommunications industry can explore disruptive innovation by focusing on alternative communication solutions. ## Related on Trend Hunter - [Mobile Workflow Companions](https://www.trendhunter.com/trends/linear-mobile.md) - [Virtual Phone Numbers](https://www.trendhunter.com/trends/2nd-phone-number.md) - [Integration-Focused Hybrid Work Tools](https://www.trendhunter.com/trends/ringcentral-1.md) - [Mobile Supportive Syncing Features](https://www.trendhunter.com/trends/phone-link.md) - [Intelligent Call Management](https://www.trendhunter.com/trends/hiya-ai.md) - [Optimized Hybrid Video Conferencing](https://www.trendhunter.com/trends/meeting-platform.md) - [Global Phone Call Solutions](https://www.trendhunter.com/trends/virtual-phone-number1.md) - [Interconnected Messaging Ecosystems](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem.md) - [Real-Time Call Translation](https://www.trendhunter.com/trends/aiphoneai.md)