# Affordable Celebrity Cosmetics Drew Barrymore Released a Line of Affordable Makeup Named 'Flower' By Madison Mackay | Published 2018-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/line-of-affordable-makeup References: [popsugar](https://www.popsugar.com/beauty/Drew-Barrymore-Flower-Line-Ulta-44521567?stream_view=1#photo-44521592) & [flowerbeauty](https://www.flowerbeauty.com/index.php/) Movie star Drew Barrymore created a new line of affordable makeup called 'Flower.' These products are made to empower women and aim to make everyone feel comfortable in their own skin. Each product is made to be cruelty-free and features high quality ingredients that are offered at an affordable price. The line offers a full range of cosmetics from blushes, eye shadow pallettes, lipsticks, and brushes to face masks and other cleansing products. Every product is roughly priced at under $20 with the attempt to make each offering more attainable by anyone. Made with 'prestige formulas' and featuring luxurious packaging, Flower aims to make makeup application more fun. This new line of affordable makeup is currently being sold at [Walmart](https://www.trendhunter.com/trends/pretty-smart), and will be sold in [Ulta](https://www.trendhunter.com/trends/rem-beauty-2) beauty stores later this year. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Celebrity Cosmetics:** Drew Barrymore's 'Flower' line disrupts the cosmetics market by offering high-quality, cruelty-free makeup at an affordable price. - **Empowering Women:** The 'Flower' line empowers women by making them feel comfortable in their own skin with its range of inclusive and affordable products. - **Luxurious Packaging:** 'Flower' disrupts the industry by combining affordable prices with luxurious packaging, making makeup application a more enjoyable experience. ### Industries Being Reshaped - **Cosmetics:** The 'Flower' line disrupts the cosmetics industry by offering affordable, high-quality makeup products that are cruelty-free. - **Retail:** Retailers like Walmart and Ulta Beauty benefit from the disruptive innovation of the 'Flower' line, attracting customers with their affordable yet high-quality cosmetics. - **Beauty and Personal Care:** The 'Flower' line creates disruptive innovation in the beauty and personal care industry by providing women with affordable and empowering cosmetic products. ## Related on Trend Hunter - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Floral Spring-Inspired Appliances](https://www.trendhunter.com/trends/beautiful-by-drew-barrymore-products.md) - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Rococo-Inspired Cosmetic Lines](https://www.trendhunter.com/trends/flower-knows.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md)