# Photography-Oriented Bag Capsules MDLR & Ryan Allan Debut a New, Functional Line for Photographers By Kalin Ned | Published 2019-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/line-for-photographers References: [highsnobiety](https://www.highsnobiety.com/p/mdlr-ryan-allan-photography-bag-capsule/#slide-2) & [mdlr-brand](https://mdlr-brand.com/en/bags/camera-bags/) A rather militant and functional line for photographers has been made available through this collaboration. Recognizing the tech-focused needs of the medium, MDLR taps Ryan Allan — an individual that has made a name for himself as a skateboarding and fashion photographer. The [capsule](https://www.trendhunter.com/trends/herschel-supply-x-realtree) is heavily compartmentalized, putting emphasis on the need for organization before anything else. There is a total of three distinct silhouettes offered to consumers through this line for photographers — including a tote, a [messenger bag](https://www.trendhunter.com/trends/db-ramverk-pro-backpack) and a more compact one meant for smaller cameras or film. Each has been priced at $390 USD, $256 USD, and $78 USD, respectively. In addition, MDLR and Ryan Allan make the silhouettes available in two colors — black and sand, with a contrasting orange interior. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 60% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Photography-oriented Bag Capsules:** Disruptive innovation opportunity: Develop customizable bag capsules with specialized compartments for various photography equipment. - **Organizational Emphasis in Camera Bags:** Disruptive innovation opportunity: Create camera bags that prioritize organization and easy access to equipment. - **Collaboration Between Tech and Photography:** Disruptive innovation opportunity: Establish partnerships between tech companies and photographers to create functional and tech-focused camera bags. ### Industries Being Reshaped - **Photography Equipment:** Disruptive innovation opportunity: Design and manufacture innovative photography equipment that integrates seamlessly with bag capsules. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform that allows photographers to customize and purchase specialized camera bag capsules. - **Fashion Accessories:** Disruptive innovation opportunity: Merge fashion and functionality by creating stylish camera bag capsules for photography enthusiasts. ## Related on Trend Hunter - [Convertible Camera Carrying Solutions](https://www.trendhunter.com/trends/wandrd.md) - [Smartphone Photographer Bags](https://www.trendhunter.com/trends/sandmarc-messenger-pro.md) - [Functionally Weatherproof Photo Gear](https://www.trendhunter.com/trends/long-weekend-1.md) - [Adaptive Photography Bags](https://www.trendhunter.com/trends/wotancraft-rider-v2.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Protective Photography Packs](https://www.trendhunter.com/trends/db-ramverk-pro-backpack.md) - [Smartphone Photographer Sling Bags](https://www.trendhunter.com/trends/shiftcam-workflow-sling.md) - [Collaborative Stealthy Techwear Collections](https://www.trendhunter.com/trends/orne-plus.md)