# Seasonal Charitable Chocolatier Campaigns Lindt & Sprüngli Will Donate £1 for Every Teddy Sold By Michael Hemsworth | Published 2023-11-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lindt-sprngli References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/lindt-to-donate-1-to-nspcc-with-every-teddy-16-11-2023/) & [lindt](https://www.lindt.com)  [Lindt & Sprüngli](https://www.trendhunter.com/trends/lindt-and-nspcc) is supporting the NSPCC this festive season to help raise funds for Childline in the UK and encourage consumers to get involved in the fundraising. The campaign will see the [chocolatier donating £1 from every sale](https://www.trendhunter.com/trends/one-stop-and-swizzels) of its Lindt Teddy Milk and White chocolate bears starting in early December. The brand has set a £100,000 donation target and will also be sponsoring the Merry Little Christmas [charity concert](https://www.trendhunter.com/trends/brioche-pasquier-uk) taking place at Cadogan Hall in London on November 27, 2023. The support of the NSPCC by Lindt & Sprüngli is expected to do double duty by helping the organization, while also helping to build brand loyalty amongst consumers who appreciate its commitment to social good endeavors. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 36% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Charitable Chocolatier Campaigns:** Chocolatier brands are partnering with charities to donate a portion of their sales, fostering consumer engagement and supporting social good. - **Fundraising Through Product Sales:** Companies are using sales of specific products to raise funds for charitable organizations, incentivizing consumers to contribute to a cause. - **Brand Loyalty Through Social Good:** Brands are strengthening customer loyalty by aligning themselves with charitable initiatives, appealing to socially-conscious consumers. ### Industries Being Reshaped - **Chocolatier:** Chocolatier brands are leveraging their products and consumer demand to support charitable causes, engaging customers and promoting social good. - **Non-profit:** Charitable organizations are partnering with chocolatier brands to raise funds through product sales, increasing awareness and involvement in their causes. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create and promote charitable campaigns, amplifying their impact and strengthening customer relationships. ## Related on Trend Hunter - [Charity-Supporting Chocolate Campaigns](https://www.trendhunter.com/trends/lindt-and-nspcc.md) - [Celebratory Chocolate Brand Campaigns](https://www.trendhunter.com/trends/lindt-sprngli1.md) - [Charitable Christmas Chocolates](https://www.trendhunter.com/trends/dear-santa-bar.md) - [Exquisite Holiday Chocolates](https://www.trendhunter.com/trends/exquisite-holiday-chocolates.md) - [Chocolatier Fundraising Programs](https://www.trendhunter.com/trends/purdys-chocolatier.md) - [Seasonal Swiss Chocolate Ranges](https://www.trendhunter.com/trends/lindt-holiday-collection.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [Charitable Children's Snacks](https://www.trendhunter.com/trends/rudolphs-sweetcorn-carrot-melty-sticks.md) - [Charity-Supporting Candy Products](https://www.trendhunter.com/trends/world-of-sweets-and-our-dementia-choir.md)