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# Limited-Edition Festive Vegan Chocolates
Lindt Hello Soft & Creamy Hazelnut Has ChoViva Filling

By Michael Hemsworth | Published 2023-12-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/lindt-hello-soft-creamy-hazelnut
References: [foodbev](https://www.foodbev.com/news/lindt-partners-with-choviva-on-new-plant-based-chocolate-bar/) & [lindt](https://www.lindt.com)

![Limited-Edition Festive Vegan Chocolates](https://cdn.trendhunterstatic.com/thumbs/521/lindt-hello-soft-creamy-hazelnut.jpeg)

The [Lindt](https://www.trendhunter.com/trends/oat-based-milk-chocolate) Hello Soft & Creamy Hazelnut chocolate bar is a new plant-based treat created in partnership with [ChoViva](https://www.trendhunter.com/trends/aldi-and-choviva) to provide consumers with the perfect way to satisfy their sweet tooth in Veganuary.

The product boasts the creamy ChoViva hazelnut and oat creme filling with hazelnut and oat cookie pieces to achieve a smooth yet slightly crunchy texture. The treat is coated in Lindt's signature Hello Vegan chocolate to position it as a well-balanced treat for curious foodies to try out as they participate in Veganuary 2024. The bar will only be around for a limited time in January.

Co-Founder and CTO of [Plant A Foods](https://www.trendhunter.com/trends/plant-people-x-raaka) Sara Marquart spoke on the new Lindt Hello Soft & Creamy Hazelnut chocolate bar saying, "Lindt represents the highest chocolate craftsmanship and best taste, and it feels incredible to create such a great product with such a significant company."

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 58% | Activity: 73% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Chocolates:** The rise of plant-based diets has paved the way for innovative and delicious vegan chocolate options like the Lindt Hello Soft & Creamy Hazelnut bar.
- **Limited-edition Products:** Limited-edition offerings, such as the Lindt Hello Soft & Creamy Hazelnut bar released exclusively in Veganuary, create a sense of exclusivity and urgency among consumers.
- **Collaborative Partnerships:** Collaborations between established brands like Lindt and innovative companies like ChoViva result in unique products like the Lindt Hello Soft & Creamy Hazelnut bar that cater to evolving consumer demands.

### Sectors Adopting This

- **Vegan Food:** The growing popularity of veganism creates opportunities for confectionery companies to develop and market vegan-friendly chocolate products like the Lindt Hello Soft & Creamy Hazelnut bar.
- **Food Manufacturing:** The production and manufacturing of limited-edition products, such as the Lindt Hello Soft & Creamy Hazelnut bar, requires efficient processes and agile supply chains to meet consumer demand.
- **Food Partnerships:** Collaborative partnerships between food brands, like the collaboration between Lindt and ChoViva, offer opportunities for cross-brand promotion and the creation of unique and exciting products.

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