# Cocoa-Increased Chocolate Bars The Lindt Excellence Line Features Three New Products By Michael Hemsworth | Published 2019-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/lindt-excellence References: [conveniencestore](https://www.conveniencestore.co.uk/products/lindt-unwraps-three-high-cocoa-milk-chocolate-tablets/597957.article) & [chocolate.lindt](https://www.chocolate.lindt.com) The Lindt Excellence range has been enhanced by the brand to offer consumers a new way to enjoy sweet treats with increased levels of cocoa. The announcement comes with three new products including the Milk Chocolate 45% cocoa, Milk Chocolate 55% cocoa and the Milk Chocolate 65% cocoa, which are each priced at £1.99 a piece. The bars feature a [richer flavor profile](https://www.trendhunter.com/trends/cadbury-bournville) with the Milk Chocolate 45% cocoa having notes of caramel, the Milk Chocolate 55% cocoa boasting fruit tones with notes of vanilla and honey, while the Milk Chocolate 65% cocoa features "profound roasted aromas." The [new Lindt Excellence range varieties](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry) all boast the creaminess of milk chocolate with a richer, refined flavor profile that cocoa offers to address changing consumer taste preferences. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Increased Cocoa Content:** Opportunity to create new products with higher levels of cocoa to cater to changing consumer taste preferences. - **Richer Flavor Profiles:** Chance to develop chocolate products with enhanced taste profiles by incorporating different cocoa percentages. - **Premium Chocolate Bars:** Potential to capitalize on the demand for high-quality chocolate bars with elevated cocoa content. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunity for confectionery companies to create and market chocolate bars with increased cocoa levels. - **Food and Beverage Retail:** Opportunity for food and beverage retailers to offer a variety of chocolate bars with higher cocoa content to cater to evolving consumer preferences. - **Gourmet/deluxe Food Products:** Chance for gourmet and deluxe food product manufacturers to introduce premium chocolate bars with richer flavor profiles to meet the demand for indulgent treats. ## Related on Trend Hunter - [Fruity Chocolate Bars](https://www.trendhunter.com/trends/lindt.md) - [Dual-Flavored Premium Chocolates](https://www.trendhunter.com/trends/excellence-fusion.md) - [Pistachio-Infused Dark Chocolates](https://www.trendhunter.com/trends/lindt-excellence-pistachio-dark-bar.md) - [Complex Mint Chocolate Truffles](https://www.trendhunter.com/trends/lindor-dark-70-mint.md) - [High-End Wafer Chocolates](https://www.trendhunter.com/trends/lindt-choco-wafer.md) - [Velvety Dark Chocolate Truffles](https://www.trendhunter.com/trends/lindor-dark-70.md) - [Cacao-Rich Chocolate Bars](https://www.trendhunter.com/trends/scharffen-berger.md) - [Nutty Easter Chocolate Ranges](https://www.trendhunter.com/trends/lindt-2026-easter-collection.md) - [Nuanced Dubai-Style Chocolates](https://www.trendhunter.com/trends/lindt-dubai-style-chocolate.md)