# Snow Angel Campaigns The Lindsey Vonn 'Got Milk' Ads Promote Healthy Activity and Drinks By Meghan Young | Published 2010-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lindsey-vonn-got-milk-ads References: [adrants](http://www.adrants.com/2010/11/got-milk-gets-lindsey-vonn.php) & [newmoviereleasesdvd.loginby](http://newmoviereleasesdvd.loginby.com/lindsey-vonn-“got-milk”-ad-campaign/) The Lindsey Vonn 'Got Milk' ads promote two healthy endeavors: playing sports and drinking milk. Of course, it doesn't hurt that this campaign features one hot, blonde [professional skier](https://www.trendhunter.com/trends/electrolit-canada). As an Olympic gold-medal winner, it's not hard to understand why Vonn is the new face of the 'Got Milk' campaign. The Lindsey Vonn 'Got Milk' ads also prove that if she didn't pick up skis at a young age, she probably could have been a [successful model](https://www.trendhunter.com/trends/glossier-5). Check out the two ads in the gallery above. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Healthy Athlete Campaigns:** Creating campaigns that promote sports and healthy dietary habits. - **Athlete-endorsed Products:** Using professional athletes to promote health-conscious products. - **Branding with Successful Athletes:** Partnering with successful athletes to promote products and activities. ### Where This Applies - **Sports Industry:** Using athlete endorsements to promote sports gear and healthy food and drink products. - **Fitness and Health Industry:** Creating and promoting products/services that promote an active and healthy lifestyle. - **Fashion Industry:** Partnering with successful athletes to promote clothing lines that promote active lifestyles. ## Related on Trend Hunter - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Private Label Product Promotions](https://www.trendhunter.com/trends/game-day-promotion.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md)