# Celebrity Tan in a Bottle Lindsay Lohan 'Chardonnay' Infused Self-Tanning Lotion By Bianca | Published 2009-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lindsay-lohan-tanning-lotion References: [nymag](http://nymag.com/daily/fashion/2009/03/lindsay_lohan_launches_self_ta.html) & [wwd](http://www.wwd.com/beauty-industry-news/lindsay-lohan-launches-self-tanning-mist-sevin-nyne-2056606?browsets=1236631880416) Tan-hungry red heads and other fair skinned bronze seekers will be happy to know Lindsay Lohan is now selling [sunless tanner](https://www.trendhunter.com/trends/glow-pad). So her fans can fake an orange glow just like LiLo, the 22-year-old actress is selling a [DHA self-tanning mist](https://www.trendhunter.com/trends/sunless-tanning-products) which includes "caramel, Chardonnay extracts, gogi berry, and a sugar-coconut base." Chardonnay? I'd have thought she'd opt for [Champagne](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum)! So, if you're pale-skinned and can't tan, or you're avoiding the sun for health or aesthetic reasons, Lindsay Lohan's self-tanner might be the best product you've seen any celeb launch... for others, this is just another excuse to make fun of her. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 84% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Self-tanners:** Opportunity for cosmetic and beauty brands to collaborate with famous personalities in launching self-tanning products. - **Organic Self-tanning Products:** Opportunity for cosmetic and beauty brands to launch organic self-tanning products with natural ingredients. - **Self-tanning Innovations:** Opportunity for cosmetic and beauty brands to invest in research and development for new self-tanning technologies and products. ### Sectors Adopting This - **Cosmetic and Beauty Products:** Opportunity for cosmetic and beauty brands to launch and expand their self-tanning product lines. - **Celebrity Endorsement:** Opportunity for celebrity and influencer marketing agencies to connect celebrities with cosmetic and beauty brands for endorsement deals. - **Natural and Organic Products:** Opportunity for natural and organic product companies to enter the self-tanning market with organic and natural self-tanning products. ## Related on Trend Hunter - [Celebrity-Approved Tanning Services](https://www.trendhunter.com/trends/tan-on-the-run.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Tanner-Scented Body Mists](https://www.trendhunter.com/trends/spray-tan-body-mist.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md)