# Ruining Dresses for Activism PETA Pelts Lindsay Lohan By Marissa Brassfield | Published 2008-11-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/lindsay-lohan-peta References: [celebrity-gossip.net](http://www.celebrity-gossip.net/celebrities/hollywood/lindsay-lohans-flour-fiasco-209034/) & [cbsnews](http://www.cbsnews.com/stories/2008/11/15/entertainment/main4606721.shtml) Why do Lindsay Lohan and Samantha Ronson look so miffed in these paparazzi photos from their visit to the VIP Room nightclub on Paris’ Champs-Elysees? Mere moments before stepping onto the red carpet, a [PETA](https://www.trendhunter.com/trends/baby-leaves-toothpaste) anti-fur activist dumped an entire bag of flour on Lohan for wearing fur, shouting, “Lindsay Lohan--Fur hag!” The owner of the VIP Room helped Lindsay Lohan dust off her dress before walking the red carpet to be photographed. Predictably, PETA is unapologetic. A statement released by the activist group indicated that they had no qualms. Lindsay Lohan was in Paris to support Samantha Ronson, who had a DJ gig at the VIP Room that evening. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 84% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Anti-fur Activism:** Activists are using creative and bold tactics to draw attention to the issue of fur in fashion, presenting opportunities for more humane and sustainable alternatives. - **Celebrity Activism:** Celebrities are increasingly using their platform to support social and political causes, presenting opportunities for brands to align with and support those causes. - **Viral Activism:** Activists are leveraging the power of social media and viral content to spread their message and garner support, presenting opportunities for brands to do the same. ### Who This Affects Most - **Fashion:** The fashion industry should explore more ethical and sustainable alternatives to fur, and work with celebrities and activists to promote those alternatives. - **Entertainment:** The entertainment industry should support and collaborate with celebrities who use their platform for activism, and consider incorporating social and political causes into their content. - **Marketing:** The marketing industry should examine the power of viral content and social media in promoting causes and consider incorporating those tactics into campaigns for socially responsible brands. ## Related on Trend Hunter - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Actress-Approved Tea Break Commercials](https://www.trendhunter.com/trends/pure-leaf-tea-break.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Socialite-Inspired Virtual Worlds](https://www.trendhunter.com/trends/paris-hilton-1.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Celebrity Metaverse Worlds](https://www.trendhunter.com/trends/paris-world.md)