# Sunny Lingerie Photoshoots The Lindex Summer Collection Stars Marloes Horst and Arlenis Sosa By Meghan Young | Published 2016-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/lindex-summer References: [fashiongonerogue](http://www.fashiongonerogue.com/marloes-horst-lindex-lingerie-2016/) & [lindex](http://www.lindex.com/eu/?countryUnknown) The Lindex Summer 2016 catalog is likely to put a smile on even the toughest face. Full of bright sunshine and [sexy looks](https://www.trendhunter.com/trends/velvet-heat), it nailed it on the head. Granted, the photoshoot is simple enough not to go wrong. That said, the mood is as light-hearted as it is seductive, showing that the Lindex Summer 2016 collection is meant to every woman. Shot by photographer Pamela Hanson, the Lindex Summer 2016 catalog predominantly stars Marloes Horst although fellow model Arlenis Sosa also makes a special appearance. From [soft lace bras](https://www.trendhunter.com/trends/zhilyova) to underwire styles as well as [pajama shorts](https://www.trendhunter.com/trends/holiday-in-the-sun), the looks show that not everyone has to wear the most racy pieces in order to make a visual impact. All natural is also a great way to go. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Lingerie Photoshoots:** Brands can incorporate natural, non-racy lingerie styles into their photoshoots to showcase a wider range of options for customers. - **Simple Seductive Shoots:** A simple and light-hearted seductive photoshoot can be enough to capture the attention of consumers. - **Natural and Bright Summer Looks:** Consumers may be drawn towards bright and natural summer looks in lingerie photography. ### Where This Applies - **Fashion:** Fashion brands can use lingerie photoshoots to showcase their collections and connect with consumers. - **Photography:** Photographers can experiment with simple yet seductive photoshoot concepts to create visually appealing content for brands. - **Retail:** Retailers can incorporate natural and simple lingerie styles into their summer collections and portray them through engaging photoshoots. ## Related on Trend Hunter - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)