# VR-Enabled Live Entertainment Sansar by Linden Lab Joins Monstercat for Live Music Experiences By Amy Duong | Published 2020-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/linden-lab References: [venturebeat](https://venturebeat.com/2019/07/01/linden-labs-sansar-partners-with-monstercat-to-bring-live-music-into-vr/) & [businesswire](https://www.businesswire.com/news/home/20190701005209/en/Sansar-Partners-Monstercat-Create-Global-Destination-Live) Sansar is a [social virtual reality medium](https://www.trendhunter.com/trends/timmerse) that is built by Linden Lab -- it recently worked in collaboration with Monstercat, an electronic music label in order to bridge live music and entertainment with virtual reality technology. The project is called 'Monstercat: Call of the Wild Experience. This aims to change the way that [live concert and gaming technology](https://www.trendhunter.com/trends/kids-relief-music-festival) can function as the virtual platform enables a unique venue for the purpose of live events. This can go beyond entertainment, including giveaway purposes, exclusive fan requests, and meet-and-greets as well. This is the perfect opportunity for artists to reach the scale of a global audience with one performance, opening doors for new monetization concepts as well. Image Credit: Linden Lab ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality in Live Entertainment:** The integration of virtual reality technology in live entertainment events offers a unique venue and opens opportunities for new monetization concepts. - **Collaborations Between VR and Music Industry:** Partnerships between virtual reality platforms and music labels/ artists can revolutionize live music experiences and provide exclusive fan interactions. - **Expanding the Scope of VR Events:** Virtual reality platforms like Sansar allow for immersive experiences beyond traditional concerts, such as giveaways, fan requests, and meet-and-greets. ### Industries Being Reshaped - **Entertainment Industry:** The entertainment industry can leverage virtual reality technology to enhance live events and create new revenue streams. - **Music Industry:** Virtual reality collaborations offer music labels and artists a global platform to reach a wider audience, with opportunities for enhanced fan interactions. - **Gaming Industry:** Integrating virtual reality technology with gaming platforms can create new and immersive experiences for gamers, enhancing the gaming industry. ## Related on Trend Hunter - [Metaverse Concert Venues](https://www.trendhunter.com/trends/metaverse-concert-hall.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [Gamified Music Metaverses](https://www.trendhunter.com/trends/pixelynx.md) - [Mainstream Metaverse Experiences](https://www.trendhunter.com/trends/alpha-season-4.md) - [Metaverse Music Apps](https://www.trendhunter.com/trends/verses.md) - [Metal Band Virtual Worlds](https://www.trendhunter.com/trends/knotverse.md) - [Interactive Metaverse Pop Concerts](https://www.trendhunter.com/trends/the-chainsmokers.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Mobile Music Metaverses](https://www.trendhunter.com/trends/elynixir.md)