# Alcohol-Free Wine Collections This New Lindeman’s Wine Lineup Includes Three Nonalcoholic Options By Michael Hemsworth | Published 2019-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/lindemans-wine References: [conveniencestore](https://www.conveniencestore.co.uk/products/treasury-wine-taps-into-trend-for-moderate-drinking/592786.article) & [lindemans](https://www.lindemans.com) The new Lindeman’s lineup of wines have been created by [Treasury Wine Estates](https://www.trendhunter.com/trends/mid-strength-wines) as a premium refreshment that features a high-end flavor of popular wines without the associated alcohol in the mix. Maintaining a 0.5% ABV, the wines come in three options including Cabernet Sauvignon, Chardonnay and a Sparkling variety that's made with a blend of Pinot Noir and Muscat. The wines are available for purchase from independent retailers now and are likely to be a frontrunner this summer as many consumers in the UK seek to lower their intake of alcohol. The inspiration behind the new Lindeman’s lineup of wines was explained by [European Marketing](https://www.trendhunter.com/trends/green-kiwifruit) Director for Treasury Wine Estates Kirstie McCosh who said, "Low and no-alcohol is a category in growth and with teetotallers now making up 21% of the total UK population and 75% of millennials limiting the amount of alcohol they drink on a night out (ONS Figures), we felt that now was the right time to launch Lindeman’s 0.5%." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Alcohol-free Wine:** Opportunity for developing and marketing premium nonalcoholic wine collections that provide a high-end flavor experience without the alcohol content. - **Low and No-alcohol Category:** Increasing demand for beverages with minimal or no alcohol content presents opportunities for innovative product offerings and market growth. - **Reduced Alcohol Intake:** The rising trend of limiting alcohol consumption creates a market for alcohol alternatives and beverages catered to health-conscious consumers. ### Industries Being Reshaped - **Wine Industry:** Winemakers and vintners can explore the production of alcohol-free and low-alcohol wines to cater to a growing consumer segment seeking healthier options. - **Beverage Retail:** Retailers can capitalize on the demand for alcohol-free and low-alcohol beverages by offering a diverse selection of choices and educating consumers about their benefits. - **Hospitality and Catering:** Catering services, bars, and restaurants can enhance their offerings by including alcohol-free wine options to accommodate customers who prefer nonalcoholic beverages. ## Related on Trend Hunter - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md) - [Mid-Strength Wine Ranges](https://www.trendhunter.com/trends/future-chteau.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Non-Alcoholic Fermented Wines](https://www.trendhunter.com/trends/three-spirits.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md)