# Southern-Style Vegan Meals Linda McCartney Launched a New Vegan Chicken Meal and Vegan Fishcakes By Grace Mahas | Published 2019-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/linda-mccartne References: [veganfoodandliving](https://www.veganfoodandliving.com/linda-mccartneys-expands-its-range-with-vegan-southern-style-chicken-and-fishcakes/) & [lindamccartneyfoods](https://lindamccartneyfoods.co.uk/?dddd) Linda McCartney, a UK-based vegan and vegetarian food brand, recently expanded its product line with the addition of the new southern-style vegan chicken and fishcakes. The new items are the perfect option to celebrate the upcoming holidays and can be purchased in the freezer aisle of your grocery store. The southern-style chicken boasts a complex flavor profile made from soy and wheat protein to mimic the traditional texture of meat. In contrast, the [fish-free fishcakes](https://www.trendhunter.com/trends/plantbased-fish-product) boast a high dose of protein, a low quantity of saturated fat, and are seasoned using lemongrass, lime, and chili. The new vegan-friendly food options are currently available to purchase in [Sainsbury](https://www.trendhunter.com/trends/this-product) and will launch in [Tesco](https://www.trendhunter.com/trends/meatless-farm-chicken-burger) on October 13. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 30% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Protein Alternatives:** Expanding vegan food product lines with savory and protein-rich options provides disruptive innovation opportunities for plant-based consumers. - **Mimicking Traditional Meat:** Creating plant-based alternatives that mimic the texture and flavor of traditional meat products presents disruptive innovation opportunities for vegan food brands. - **Ethnic-inspired Vegan Products:** Developing vegan products with ethnic-inspired flavors and ingredients provides disruptive innovation opportunities for plant-based cuisine. ### Industries Being Reshaped - **Plant-based Food Industry:** Expanding vegan product lines with new, protein-rich options presents opportunities for growth in the plant-based food industry. - **Frozen Food Industry:** Incorporating vegan-friendly options, like southern-style vegan chicken and fishcakes, in the frozen food industry offers disruptive innovation opportunities for plant-based consumers. - **Retail Industry:** Expanding vegan product lines with savory and protein-rich options provides disruptive innovation opportunities for retailers catering to plant-based consumers. ## Related on Trend Hunter - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md) - [Vegan Fried Chicken Menus](https://www.trendhunter.com/trends/vegan-fried-chicken-menu.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Southern Recipe Plant-Based Products](https://www.trendhunter.com/trends/the-vegetarian-butchers-hentastic.md) - [Vegan-Friendly Seafood Products](https://www.trendhunter.com/trends/vegan-seafood-options.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md)