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# Sultry Sustainable Swimwear
Bathing Suit Designs by Linda Loudermilk are Stylish and Eco-Friendly

By Jaime Neely | Published 2011-07-22 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/linda-loudermilk1
References: [lindaloudermilk](http://www.lindaloudermilk.com/)

Linda Loudermilk is known for her fabulous, [eco-friendly fashion designs](https://www.trendhunter.com/trends/iclothing) and the showing of her [two new bathing suit designs](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) at Miami Swim 2012 Fashion Week are no exception. Linda Loudermilk has managed to create two very sultry and appealing swimsuits that are made using [plant starch](https://www.trendhunter.com/trends/walmart-8) and that will entirely decompose under soil in only 180 days.

The two suits by Linda Loudermilk boast a sheeny, olive-green hue and are cut very dramatically. The swimsuit features barely-there coverage on the bottom while the two-piece offers plenty of protection and coverage for active swims.

**Implications** - As more and more of today's consumers begin to adapt to green lifestyles, it is imperative that businesses offer plenty of unique pieces to complement this adjustment. Businesses that offer a wide range of stylish, eco-friendly products will see large returns amongst today's eco-conscious industry.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 81% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Swimwear:** Designing stylish swimwear using eco-friendly materials and processes to meet the growing demand of eco-conscious consumers.
- **Sustainable Fashion:** Creating fashion designs that are both stylish and environmentally sustainable to cater to the increasing interest in green living.
- **Biodegradable Clothing:** Developing clothing lines using materials that will decompose under soil, providing innovative solutions to reduce the fashion industry's carbon footprint.

### Who This Affects Most

- **Fashion and Apparel:** Offering sustainable swimwear and clothing to meet the demand of eco-conscious consumers, while contributing to the reduction of the fashion industry's impact on the environment.
- **Retail Industry:** Providing eco-friendly swimwear and clothing as part of a growing trend of sustainable fashion that will attract environmentally conscious consumers, leading to increased sales and customer loyalty.
- **Textile Industry:** Researching and implementing materials and processes to create biodegradable clothing, responding to the increasing consumer demand for sustainable fashion and contributing to the reduction of textile waste in landfills.

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