# Wedding Love Experiments Linda Geddes Used Her Own Wedding to Test Bonding By Jordan M | Published 2011-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/linda-geddes References: [newscientist](http://www.newscientist.com/blogs/nstv/) & [telegraph](http://www.telegraph.co.uk/culture/tvandradio/8279617/Pleasure-and-Pain-with-Michael-Mosley-BBC-One-preview.html) Linda Geddes put the effects of her wedding day to good use (aside from forming an eternal bond of love) by taking the opportunity to monitor the [oxytocin levels](https://www.trendhunter.com/trends/peptide-infused-fragrance) of the bride, groom and guests. Oxytocin is the chemical that is responsible for bonding between parents and newborn children, and long-term relationships. It's an evolutionary benefit designed to encourage parents to remain personally invested in their children, and Linda Geddes' wedding was one of the first opportunities for scientists to measure its patterns during an actual wedding. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 3% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Wedding Oxytocin Experimentation:** The study of oxytocin levels during weddings could lead to new insights into the bonding process. - **Event-based Oxytocin Research:** The use of special events like weddings to measure oxytocin levels opens up new avenues for exploring the chemical's role in human relationships. - **Oxytocin and Relationship Studies:** The exploration of oxytocin levels during events like weddings could help us understand the mechanisms behind long-term relationships and bonding. ### Where This Applies - **Wedding Industry:** Wedding planners and other professionals in the industry could use this research to create more personalized and emotionally fulfilling experiences for couples. - **Pharmaceutical Industry:** The importance of oxytocin in bonding and relationships could spur the development of new drugs or therapies that enhance these processes. - **Psychology Industry:** Psychologists could utilize the findings of the study to develop more effective therapy techniques for couples and families. ## Related on Trend Hunter - [Experiential Wedding Registry Gifts](https://www.trendhunter.com/trends/tinggly-and-the-knot.md) - [Mood-Elevating Skincare](https://www.trendhunter.com/trends/xomd.md) - [AI-Generated Wedding Registries](https://www.trendhunter.com/trends/wedding-registry1.md) - [Wedding Time Capsules](https://www.trendhunter.com/trends/posttoforever.md) - [Dating App Wedding Capsules](https://www.trendhunter.com/trends/bumble-wedding-collection.md) - [Couples Engagement Apps](https://www.trendhunter.com/trends/lovon.md) - [Wedding-Themed Care Products](https://www.trendhunter.com/trends/wedding-themed-care-products.md) - [Intimate Couple Commitment Systems](https://www.trendhunter.com/trends/the-love-monitor.md) - [Laundry-Themed Nuptial Events](https://www.trendhunter.com/trends/lg-launderette-of-love.md)