# Grayscale Menswear Captures Linda Evangelista for Interview Russia September 2012 is Sophisticated By Sarah Robson | Published 2012-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/linda-evangelista-for-interview-russia-september-2012 References: [mean-and-proud.livejournal](http://mean-and-proud.livejournal.com/672291.html) & [interviewmagazine](http://www.interviewmagazine.com/) Linda Evangelista poses for the Interview Russia September 2012 issue in a quirky and chic spread. Photographers Daniele and Iango have captured the classic supermodel in [gray-scale photos](https://www.trendhunter.com/trends/jiyongkim-fw25) wearing over-sized tartan pants, blazers, power suits and trench coats all styled by Patti Wilson. These pieces were inspired by the Ray Petri's [Buffalo](https://www.trendhunter.com/trends/fall-2025-collection) menswear style, and they include sporty pieces from Giorgio Armani, Prada, Calvin Klein and Thom Browne. The hair stylist Luigi Murenu has added to the boyish look by cutting Linda's hair into an ultra-sleek short bob. This striking and fun cover has a pop culture style with red accents. Here we see Linda reveal her versatility to be a fashion chameleon, and she never fails to impress. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 38% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gray-scale Fashion:** There's an opportunity to create more collections with gray-scale palettes to appeal to those who want a sophisticated and quirky look. - **Power Suits:** Designing power suits that fit well with the contemporary style is a great innovation opportunity for designers. - **Ultra-sleek Short Bob Haircut:** Designing hairstyles that fit well with the boyish style is an innovative opportunity for hairstylists. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from these trends by designing more gray-scale fashion collections, power suits, and boyish hairstyles. - **Entertainment:** The entertainment industry can make use of these trends to create visual appeal in movies or television shows. - **Beauty:** The beauty industry can explore the opportunity to create more makeup looks and styles that complement the gray-scale fashion trend and boyish hairstyles. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Timeless Influencer-Backed Womenswear](https://www.trendhunter.com/trends/mint-velvet.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md)