# Veiled Supermodels A Grungy Linda Evangelista by Mario Testino for V Magazine By Kamal Musharbash | Published 2010-12-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/linda-evangelista-by-mario-testino References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2010/12/linda-evangelista-by-mario-testino.html) & [astore.amazon](http://astore.amazon.com/fashiontography-20?_encoding=UTF8&node=4&tag=trenhunt0f-20) Entitled Vision Quest, the shoot featuring Linda Evangelista by Mario Testino for V Magazine is one hell of a ride. Veiled in an entirely red outfit, the [Canadian supermodel](https://www.trendhunter.com/trends/chinese-golden-age-models) channels her inner dark and dreary personality to emphasize the shoot's grunginess. There's no stopping the model as she sheds all niceness for critically acclaimed photographer Mario Testino. The paint on her face ends up crossing the reality line and it's no surprise coming from Mario Testino. Do yourself a favor and check out Testino's photography books on [Amazon](https://www.trendhunter.com/trends/bean-sunscreen) through the link provided and get ready to be blown away. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Veiled Fashion:** Incorporating veiled elements into fashion for a grungy and dramatic effect. - **Dark and Dreary Photography:** Taking fashion photography to a darker and moodier level. - **Celebrity Transformation:** Showcasing famous figures in transformations that reveal a different and unexpected side of their personality. ### Industries Being Reshaped - **Fashion:** Opportunities for designers to explore incorporating veiled elements into their collections with a grungy and edgy vibe. - **Photography:** Incorporating darker and moodier elements into fashion photography to stand out and create a unique edge. - **Entertainment:** Opportunities for celebrities to explore different, unexpected sides of their public personality and take their fans on a transformative journey. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Supermodel-Hosted Retreats](https://www.trendhunter.com/trends/sacred-renewal.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md)