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# Birthday Pennies
Lincoln Penny Celebrates His 200th Anniversary

By Ayman | Published 2009-05-15 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/lincoln-penny
References: [kdka](http://kdka.com/consumer/Indiana.Lincoln.penny.2.1010196.html)

The new Lincoln pennies prove that a penny might be much worth than its face value. Released on May 14, the Lincoln Penny created traffic jams and a quarter-mile-long line of about 3,000 [coin collectors](https://www.trendhunter.com/trends/music-coins) and Lincoln enthusiasts.

The new Lincoln penny celebrates Abraham Lincoln's 200th birthday and pays homage to his years as a Hoosier. The penny's backside depicts a teenage Lincoln reading a book while taking a break from rail splitting.

**Implications** - Historical memorabilia is popular among consumers because it satiates consumer desire to feel important. By owning a historical artifact, consumers feel they have more social value than people who don't own the specific item. Corporations looking to appeal to [patriotic consumers](https://www.trendhunter.com/trends/made-of-america) may therefore create products with references to specific historical events in order to garner their business.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 44% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### Why This Trend Is Growing

- **Historical Memorabilia:** Products with references to specific historical events to appeal to patriotic consumers.
- **Celebrity Anniversary Merchandise:** Products that commemorate the anniversary of a specific celebrity or historical figure.
- **Collectible Coins:** Coins that celebrate a specific event or person in history and hold a higher value than face value.

### Industries Being Reshaped

- **Collectibles:** A market for collecting items, including historical memorabilia and coins.
- **Retail:** Retailers can appeal to consumers looking to purchase historical memorabilia or commemorative products.
- **Currency:** The creation and circulation of commemorative coins can generate additional interest and demand for currency.

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