# Classic Roadster Revivals The Lincoln MKZ Concept Car Makes Waves At NAIAS 2012 By Jana Pijak | Published 2012-01-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lincoln-mkz-concept References: [slashgear](http://www.slashgear.com/lincoln-mkz-concept-surfaces-in-detroit-11208706/) & [motorward](http://www.motorward.com/2012/01/2012-naias-lincoln-mkz-concept/) Revealed at NAIAS, the Lincoln MKZ concept car features a new design with classic undertones. The concept vehicle is a four-seater that takes inspiration from classic auto concepts. The Lincoln MKZ Concept features vintage-inspired statements that include a prominent split-wing grille reminiscent of the 1930s, a cognac-colored finish and champagne-hued leather seats. A retro-inspired design is paired with the latest MyLincoln Touch™ technology that is showcased on a flush-mounted center LCD touch screen. The interior materiality is a fusion of wood, aluminum and leather, paying homage to Lincoln's past classics. The Lincoln MKZ concept car has a multitude of customizable options such as front-wheel-drive and all-wheel-drive and features Lincoln Drive Control and adjustable suspension. This [classic car revival](https://www.trendhunter.com/trends/car-zero) is an unexpected concept vehicle that puts emphasis on intricate detail and craftsmanship while staying true to their brand. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Classic Car Revivals:** Recent classic car revival designs feature vintage-inspired statements that are paired with the latest technology. - **Customizable Vehicles:** Classic car revivals now feature a multitude of customizable options ranging from vehicle drive to suspension and even interior design. - **Heritage Branding:** The classic car revival trend highlights the value of heritage branding and the importance of staying true to a brand's roots. ### Where This Applies - **Automotive Industry:** The automotive industry can capitalize on this trend by incorporating design elements from past classic cars into new vehicle designs. - **Luxury Goods Industry:** The luxury goods industry can take advantage of the recent classic car revival trend by incorporating vintage-inspired materials and designs in their products. - **Technology Industry:** The technology industry can collaborate with the automotive industry to integrate new technology into classic car designs, creating a unique product that appeals to classic car enthusiasts. ## Related on Trend Hunter - [Opulent Americana EV Concepts](https://www.trendhunter.com/trends/lincoln-model-l100-concept.md) - [Art Deco Show-Car Statements](https://www.trendhunter.com/trends/vision-iconic.md) - [Retro-Futuristic Headlight Automobiles](https://www.trendhunter.com/trends/neue-klasse.md) - [Bespoke Electric Convertibles](https://www.trendhunter.com/trends/sollei-concept.md) - [Ultra-Luxury Coupe Concepts](https://www.trendhunter.com/trends/toyota-century.md) - [Retro-Futuristic Ev Concepts](https://www.trendhunter.com/trends/electra-orbit.md) - [Retro-Futuristic Electric Sedans](https://www.trendhunter.com/trends/buick.md) - [Revived Classic Vintage Cars](https://www.trendhunter.com/trends/car-zero.md) - [1930s-Inspired Hand-Built Automobiles](https://www.trendhunter.com/trends/iconic-auto-sports.md)