# Teeny Weeny Luxury Cars Ford Plans the Lincoln C as a Compact Hatchback By TopDog | Published 2010-01-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/lincoln-c References: [autoblog](http://www.autoblog.com/2009/01/12/detroit-2009-little-bigtime-concept-c-takes-lincoln-in-brand/) & [rumors.automobilemag](http://rumors.automobilemag.com/6635334/news/mercury-plans-c-segment-offering-for-2012/index.html) Usually when you think Lincoln, images of oversized, road-hogging gasoline guzzlers come to mind. [Ford](https://www.trendhunter.com/trends/ford-mini-bronco) is about to change all that with their innovative Lincoln C Concept car. The Lincoln C-segment car is not even close to a large car, it’s more like a compact hatchback, and that is exactly what Ford wants to achieve in an effort to improve its image in an industry where bigger is not necessarily better. The Mercury Lincoln C-segment looks fairly impressive as a [compact luxury car](https://www.trendhunter.com/trends/electric-compact-architecture), and may change the way we see [luxury vehicles](https://www.trendhunter.com/trends/2026-a6-sedan) in the future. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Compact Luxury Cars:** The trend of compact luxury cars will disrupt the traditional notion of luxury vehicles being oversized and fuel-inefficient. - **Reimagining Image:** The trend of reimagining brand image to shift towards more sustainable and efficient vehicles. - **Small-scale Luxury:** The trend of offering luxury options in small-scale cars to attract a new market segment. ### Sectors Adopting This - **Automotive Industry:** The automotive industry may need to shift its focus towards producing compact luxury vehicles with eco-friendly features. - **Luxury Goods Industry:** The luxury goods industry can leverage the trend of small-scale luxury cars as an avenue for innovation and growth. - **Green Technology Industry:** The trend of compact luxury cars with efficient features can disrupt the green technology industry by offering more luxurious alternatives to current options. ## Related on Trend Hunter - [Opulent Americana EV Concepts](https://www.trendhunter.com/trends/lincoln-model-l100-concept.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Stealth Luxury SUV Models](https://www.trendhunter.com/trends/lincoln-navigator-black-label.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Ultra-Luxury Coupe Concepts](https://www.trendhunter.com/trends/toyota-century.md) - [Electric City-Friendly Microcars](https://www.trendhunter.com/trends/tesla-mini.md) - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md) - [Miniaturized Americana SUVs](https://www.trendhunter.com/trends/ford-mini-bronco.md)