# Sugar-Free Lemon Liqueurs Nancy Dell’Olio's 'Limonbello' Puts a Healthier Spin on Limoncello By Laura McQuarrie | Published 2016-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limonbello References: [born](https://born.com/view/799/limonbello-) & [barmagazine](http://barmagazine.co.uk/nancy-dellolio-launches-reinvention-limoncello/) TV Star Nancy Dell’Olio is now launching a premium drink of her own design, Limonbello, which takes inspiration from the [classic limoncello](https://www.trendhunter.com/trends/pallini-limoncello). Traditionally, the Italian lemon liqueur is acidic, produced with high volumes of sugar, but Limonbello aims to set itself apart on the market as a healthier alternative that's organic, free from added sugars and boasts an ABV of 30%. The formula of the all-natural Limonbello is said to be especially good for enjoying on its own, or enjoying as a mix-in for other other [cocktail drinks](https://www.trendhunter.com/trends/limoncello-spritz). With her Italian heritage and love of cooking, this after-dinner drink is just the first of several new creations that is in the works from Dell’Olio. The crowdfunding page for Limonbello hints at this by saying: "It is the first of a premium range of drinks, food creations and holistic lifestyle opportunities by Nancy Dell’Olio." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Liqueurs:** Opportunity for creating healthier alternatives to traditional alcoholic beverages by reducing or eliminating added sugars. - **Organic Beverages:** A growing trend in the beverage industry, creating an opportunity for organic and natural alternatives to traditional drinks. - **Holistic Lifestyle Products:** Increasing demand for holistic products presents an opportunity to create a range of drinks, food creations, and other products that cater to the holistic lifestyle market. ### Industries Being Reshaped - **Alcoholic Beverages:** Disruptive innovation opportunity in the alcoholic beverages industry by offering healthier options and catering to changing consumer preferences. - **Organic Food and Beverage:** Opportunity to tap into the growing market for organic food and beverages by introducing organic, sugar-free alternatives to traditional products. - **Wellness and Lifestyle:** Creating a range of holistic lifestyle products can disrupt the wellness industry by providing consumers with options that align with their desire for healthier, more mindful choices. ## Related on Trend Hunter - [Uplifting Lemon Liqueurs](https://www.trendhunter.com/trends/saluti.md) - [Old World Tradition Limoncellos](https://www.trendhunter.com/trends/veritable-distillery-limoncello.md) - [Sunny Italian Sparkling Waters](https://www.trendhunter.com/trends/sanpellegrino-ciao-limoncello.md) - [Youthful Lemon Liqueurs](https://www.trendhunter.com/trends/limoncello.md) - [Non-Alcoholic Lemoncello Spritzes](https://www.trendhunter.com/trends/non-alcoholic-lemoncello.md) - [Low-Alcohol Lemon Aperitifs](https://www.trendhunter.com/trends/lemon-aperitifs.md) - [Fruit-Forward Finnish Liqueurs](https://www.trendhunter.com/trends/lingoncello.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md)