# Weather-Based Markdowns Momentum Madrid Devises Special Discount for Limon Y Nada Drink By Katherinev123 | Published 2012-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limon-y-nada References: [springwise](http://www.springwise.com/food_beverage/in-spain-lemonade-cheaper-temperature-rises/) & [coca-cola-france.fr](http://www.coca-cola-france.fr/nos-boissons/boissons-coca-cola/limon-nada.html) The changing seasons is one factor affecting marketing discounts, and now the weather will be another -- at least for the [Coca-Cola](https://www.trendhunter.com/trends/sonic-cocacola-your-way)-owned drink Limon Y Nada in Spain. The agency [Momentum Madrid](https://www.trendhunter.com/trends/coke-spiced) has come up with a creative way to sell more of the Limon Y Nada drink during the [hot summer months](https://www.trendhunter.com/trends/loves-midweek-mixups) by discounting its price when the mercury rises. The agency has installed 18 drink machines in water parks and amusement parks across Spain. Above the machines are a large thermometer that also displays the price of the Limon Y Nada drink according to the thermometer's temperature reading. For example, when the weather is 25 C or lower, the drink will cost 2 €. When it's higher, between 26 and 29 C, the drink will cost 1.40 €, or 30 percent less. When the temperature rises to 30 C or higher, the drink will be only 1 €. Momentum Madrid has devised a great way for customers to get more bang for their buck during hotter temperatures, and it also helps Coca-Cola to sell more of its Limon Y Nada drink. It's a win-win! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Weather-based Marketing:** Creative marketing strategies that incorporate weather conditions to drive sales. - **Dynamic Pricing:** Adjusting prices in real-time based on specific conditions or events to attract customers. - **Location-based Promotions:** Tailoring promotions and discounts based on the physical location of customers. ### Sectors Adopting This - **Beverage:** Applying weather-based discounts to beverages to increase sales and consumer interest. - **Retail:** Implementing dynamic pricing strategies in retail stores to optimize revenue and customer satisfaction. - **Hospitality:** Using location-based promotions in water parks and amusement parks to attract visitors and boost sales. ## Related on Trend Hunter - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Adventurous Summertime Retailer Promotions](https://www.trendhunter.com/trends/maverik-summer-deals.md) - [Summertime Entertaining Food Promotions](https://www.trendhunter.com/trends/summer-promotion.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md)