# Streetwear-Centric Contemporary Sportswear The North Face's Limitless Collection Takes a New Angle By Amy Duong | Published 2019-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limitless-collection References: [hypebeast](https://hypebeast.com/2019/4/the-north-face-urban-exploration-limitless-spring-2019-collection) & [thenorthface](https://www.thenorthface.com/en_ca/homepage.html) The North Face launches the Limitless collection as a part of its [Urban Exploration series](https://www.trendhunter.com/trends/andwander-fw25) and it dives into a more sophisticated perspective that experiments with [contemporary streetwear designs](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face). The [technical outerwear label](https://www.trendhunter.com/trends/summit-series-advanced-mountain-kit) is rooted in its function and minimal designs backed up with strong craftsmanship and understated styling efforts. The new range prepares for the Spring 2019 season and delivers luxe technical shapes through clean structures and well-balanced silhouettes The colorways of the new collection boast earthy hues including hues of urban navy, vintage white, four leaf, black, exotic green, white, and gray. Some of the standout pieces in the range include the militaristic outerwear G8 Jacket coated with DWR, the City jacket, and the Gore-Tex Field Coach Jacket. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Contemporary Streetwear Designs:** Exploring modern streetwear aesthetics to create innovative and fashionable sportswear designs. - **Luxe Technical Shapes:** Mixing high-end materials and technical features to create sophisticated and functional outerwear pieces. - **Clean Structures and Well-balanced Silhouettes:** Focusing on simplicity and balance in design to create stylish and versatile sportswear. ### Industries Being Reshaped - **Fashion:** Innovating in the fashion industry by combining streetwear and sportswear elements to create contemporary and functional clothing. - **Outdoor Gear:** Creating disruptive innovation in the outdoor gear industry by infusing fashion-forward design with technical functionality. - **Apparel Manufacturing:** Utilizing advanced materials and manufacturing techniques to produce high-quality and stylish sportswear pieces. ## Related on Trend Hunter - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Collegiate Outdoor Styles](https://www.trendhunter.com/trends/mountain-ivy.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)