# Beauty-Tech Showcase Exhibits L’Oréal's 'Limitless Beauty' Shares Voice, AI & AR Innovations By Laura McQuarrie | Published 2019-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limitless-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/LOreal_visualises_the_future_of_beauty_with_Limitless_Beauty/154334) & [loreal](https://www.loreal.com/group/loreal-and-beautytech/loreal-at-vivatech) At the upcoming Viva Technology Paris event, L’Oréal will be offering a glimpse at the future of beauty with its 'Limitless Beauty' exhibit. The exhibit is set to provide a look at some of the top tech innovations from the beauty brand, including solutions that are powered by voice technology, artificial intelligence and augmented reality. On-site, visitors will be able to experience next-gen technology such as the Virtual Hair Advisor, SkinConsult by Vichy and the Effaclar Spotscan by La Roche-Posay. Limitless Beauty also offers experiences like Limitless Personalization, which makes the most of Lancôme’s AI-powered Shade Finder to recommend a makeup shade, My Little Factory for creating customized foundation, plus Limitless Creativity, Limitless Agility to learn about 3D printing and even a Giorgio Armani lipstick vending machine. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Voice-enabled Beauty Solutions:** As shown by L'Oreal's 'Limitless Beauty' exhibit, there is an opportunity for beauty brands to integrate voice technology to enhance the customer experience and offer personalized recommendations. - **AI-powered Skin Analysis:** Limitless Beauty's SkinConsult by Vichy and Effaclar Spotscan by La Roche-Posay demonstrate how integrating AI into skincare solutions can provide customers with personalized and accurate skin analyses. - **Ar-enabled Makeup Try-ons:** The Virtual Hair Advisor and other AR-enabled solutions showcased at 'Limitless Beauty' highlight the potential for beauty brands to integrate AR technology to allow for virtual try-ons and enhance the customer's overall shopping experience. ### Who This Affects Most - **Beauty:** The 'Limitless Beauty' exhibit showcases how technology can enhance and personalize the beauty industry, creating opportunities for beauty companies to stay competitive by exploring and integrating new tech solutions. - **Retail:** The integration of voice technology, AI, and AR into beauty solutions, as demonstrated by 'Limitless Beauty,' suggests a wider trend in the retail industry at large towards providing more personalized and interactive shopping experiences. - **Artificial Intelligence:** The use of AI in beauty tech solutions, such as those showcased at L'Oreal's 'Limitless Beauty,' represents a growing trend in leveraging AI to provide personalized and data-driven experiences across various industries. ## Related on Trend Hunter - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Beauty Tech Initiatives](https://www.trendhunter.com/trends/big-bang-beauty.md) - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md)