# Magical Limited-Edition Iced Teas The Coffee Bean & Tea Leaf Launched Two Cinematic Drinks By Laura McQuarrie | Published 2025-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitedtime-iced-teas References: [prnewswire](https://www.prnewswire.com/news-releases/the-coffee-bean--tea-leaf-and-now-you-see-me-now-you-dont-bring-the-magic-with-a-limited-time-partnership-featuring-new-beverages-and-weekly-prizes-302585448.html) & [coffeebean](https://www.coffeebean.com/pages/nowyouseememovie-sweepstakes)  Now You See Me: Now You Don't promises "some of the most thrilling illusions ever captured on film," and in anticipation of this magic-fueled heist hitting theaters soon, The Coffee Bean & Tea Leaf launched a limited-edition partnership featuring limited-time iced teas. These refreshing beverages match the boldness of Swedish Berry tea with lemonade, juicy fruit flavors and a touch of glitter. The two exclusive drinks inspired by the film's illusionists, Mango Magic Heist Tea and Strawberry Shimmer Heist Tea, are both caffeine-free. The global specialty coffee and tea house's partnership with the film franchise includes a sweepstakes for the chance to win streaming codes, exclusive merch, a private watch party at Lionsgate Studios or the grand prize: a VIP trip to the red-carpet premiere in New York City this November. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 74% | Activity: 77% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Film-inspired Beverage Creations:** Film-inspired beverage offerings are innovatively integrating entertainment themes into consumer products, offering an engaging experience that extends beyond traditional consumption. - **Glamorous Drink Enhancements:** The addition of visually striking elements like glitter in beverages is creating a novel aesthetic appeal that attracts brand attention and social media sharing. - **Caffeine-free Adventurous Flavors:** The rising demand for diverse caffeine-free options is paving the way for inventive flavor combinations that cater to health-conscious consumers seeking variety. ### Who This Affects Most - **Cinema and Food Collaborations:** Collaborations between the cinema industry and food and beverage providers are enhancing cross-promotional opportunities that drive consumer engagement with both sectors. - **Specialty Beverage Retail:** The specialty beverage retail industry is harnessing limited-edition products to generate buzz and capitalize on consumer interest in exclusive, ephemeral experiences. - **Experiential Marketing in Food and Beverage:** Experiential marketing in food and beverage is gaining momentum as brands employ immersive promotions that create memorable consumer interactions. ## Related on Trend Hunter - [Ready-to-Mix Concentrated Iced Teas](https://www.trendhunter.com/trends/iced-tea-concentrates.md) - [Seasonal Fruit Beverage Lines](https://www.trendhunter.com/trends/dragon-fruit-series.md) - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md) - [Versatile Beverage Mixing Products](https://www.trendhunter.com/trends/pure-by-monin-range.md) - [Ready-To-Drink Vodka Iced Teas](https://www.trendhunter.com/trends/vodka-iced-teas.md) - [Protein Iced Teas](https://www.trendhunter.com/trends/protein-iced-tea.md) - [Malt-Based Beverage Products](https://www.trendhunter.com/trends/soufflet-malt.md) - [Show-Inspired Alcohol Campaigns](https://www.trendhunter.com/trends/sharing-good-tea.md) - [Collectible Iced Tea Cans](https://www.trendhunter.com/trends/infinitely-recyclable-ozzy.md)