# Hip-Hop Soda Labels These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics By Ady Floyd | Published 2015-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-sprite-cans References: [foodbeast](http://www.foodbeast.com/news/sprite-obey-your-verse/) & [wordonroad.net](http://wordonroad.net/news/drake-lyrics-will-featured-on-limited-edition-sprite-cans-this-summer/) These limited-edition [Sprite](https://www.trendhunter.com/trends/obey-your-thirst) cans are part of a campaign called 'Obey Your Verse' which is clever play on Sprite's usual phrase 'Obey Your Thirst.' Sprite has been part of the hip-hop music scene for decades so it decided to pay tribute to its cultural connection by created a lyric-infused label. The labels will include lyrics from famous artists such as Nas, Notorious BIG, Rakim and Drake. The limited-edition Sprite cans will come with 16 different song verses from the four artists. Each artist has agreed to work with Sprite in this collaboration and Nas even said, "When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hip-hop Collaboration Marketing:** Developing strategic alliances with hip-hop artists to drive sales and brand loyalty. - **Personalized Beverage Packaging:** Creating limited edition packaging with customer favorite lyrics to enhance brand engagement. - **Innovative Product Labeling:** Using dynamic labeling as a way to appeal to modern music culture aficionados. ### Where This Applies - **Beverage:** Leveraging music partnerships as a marketing tactic and encouraging customer engagement through novelty labeling in the beverage industry. - **Music:** Taking advantage of cross-industry collaborations for increased exposure and expanding the reach of music through innovative product packaging and labeling. - **Advertising:** Using unique label designs in advertising that serve to target specific niche audiences and grab their attention in a visually creative way. ## Related on Trend Hunter - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Branded Global Music Programs](https://www.trendhunter.com/trends/global-music-program.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Artist-Remixed Summertime Drinks](https://www.trendhunter.com/trends/sonic-drink-remix.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Rapper-Approved Sparkling Drinks](https://www.trendhunter.com/trends/syps-fizzy-water.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md)