# Potato Chip-Branded Sneakers Ruffles & Designer Dominic Chambrone Made a Limited-Edition Sneaker By Laura McQuarrie | Published 2018-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-sneaker References: [prnewswire](https://www.prnewswire.com/news-releases/sneaker-heads-and-snack-lovers-have-met-their-match-with-ruffles-sneaker-stash-300673299.html) & [ruffles](http://www.ruffles.com/) Custom shoe designer Dominic Chambrone—better known as The Shoe Surgeon—teamed up with Ruffles to create a limited-edition sneaker that pays homage to the iconic [crinkle-cut potato chips](https://www.trendhunter.com/trends/folded-potato-chips). With The Shoe Surgeon, Ruffles created the Sneaker Stash program, which gives fans the chance to earn prizes and custom sneakers for a limited time when they purchase a bag of Ruffles that includes a special code for the fun contest promotion. One lucky fan will win the ultimate prize in the form of the limited-edition pair of Ruffles-inspired sneakers by The Shoe Surgeon. From [hummus-inspired sneakers](https://www.trendhunter.com/trends/ruffles-greekstyle-ranch) to footwear colorways that pay homage to the hues of classic Indian curry and partnerships between footwear companies and fast food brands, it is apparent that snack and sneaker culture are closer together than ever before. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Snack-inspired Footwear:** The fusion of snack and sneaker culture opens up opportunities for unique shoe designs inspired by popular food items. - **Collaboration Contests:** Partnerships between brands like Ruffles and The Shoe Surgeon create opportunities for businesses to launch promotional contests that engage and reward customers. - **Crossovers in Pop Culture:** The crossover between snack and sneaker culture reflects the growing influence of pop culture in fashion, providing opportunities for brand collaborations and limited-edition products. ### Where This Applies - **Footwear:** The integration of food-inspired sneaker designs can disrupt the footwear industry by introducing unique and unconventional styles that cater to a specific niche audience. - **Snack Foods:** Snack brands can explore collaborations with shoe designers to create exclusive product releases that generate excitement and boost brand visibility. - **Marketing and Promotion:** The concept of collaboration contests between different industries, such as snacks and sneakers, offers marketers new avenues to create engaging campaigns and drive customer participation. ## Related on Trend Hunter - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Potato Chip-Brand Streetwear Series](https://www.trendhunter.com/trends/ridgewear.md) - [Snack-Stashing Boots](https://www.trendhunter.com/trends/pringles-x-crocs.md) - [Basketball Star-Backed Chip Flavors](https://www.trendhunter.com/trends/flamin-hot.md) - [Hot Dog-Flavored Chips](https://www.trendhunter.com/trends/hot-dogflavored-potato-chips.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Flavor Mashup Potato Chips](https://www.trendhunter.com/trends/cheddar-sour-cream.md) - [Potato Chip-Holding Boots](https://www.trendhunter.com/trends/classic-crush-boot.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md)