# Collaborative Gen Z Skincare Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix' By Laura McQuarrie | Published 2018-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-skincare References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Simple_partners_with_girl_band_Little_Mix_to_attract_Gen_Z_consumers/146424) & [superdrug](https://www.superdrug.com/Skin/Face-Skin-Care/Face-Wipes/Simple-x-Little-Mix-Rich-Moisture-Sheet-Mask-1pc/p/765626) Simple recently launched a collaborative [limited-edition skincare collection](https://www.trendhunter.com/trends/liquid-deaths) with British girl band [Little Mix](https://www.trendhunter.com/trends/asics-x-little-tokyo), along with a digital campaign to catch the eyes of consumers ages 25 and under. The products that have been released as part of the collection include Micellar Water, Micellar Wipes, Dual-Effect Eye Make-Up Remover, Facial Wash and Moisture Sheet Masks, each of which sports a packaging design that pays tribute to the band's album artwork. By refreshing the designs of these skincare products, Simple aims to target [Gen Z consumers](https://www.trendhunter.com/trends/saint-crewe), particularly those who are interested in experimenting when it comes to keeping their routines feeling fresh. In these limited-edition skincare products, consumers will find ingredient lists that are free from artificial perfumes and colors, no harsh chemicals and alcohol-free formulas. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Limited-edition Skincare:** Opportunity for brands to collaborate with popular culture icons to create limited-edition skincare products that resonate with younger consumers. - **Refreshing Design and Packaging:** Opportunity to revamp product designs and packaging to appeal to Gen Z consumers who value visually appealing and unique aesthetics. - **Natural and Chemical-free Formulas:** Opportunity to develop skincare products with ingredient lists that prioritize natural and chemical-free formulations as young consumers seek clean and sustainable options. ### Sectors Adopting This - **Beauty and Skincare:** Beauty and skincare brands can explore collaborations and limited-edition releases to tap into Gen Z's interest in unique and trend-driven products. - **Marketing and Advertising:** Marketing and advertising agencies can develop digital campaigns and strategies that target younger consumers through partnerships with popular culture icons. - **Sustainable and Clean Beauty:** Companies in the sustainable and clean beauty industry can highlight their natural and chemical-free formulas to cater to the preferences of eco-conscious Gen Z consumers. ## Related on Trend Hunter - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Gen Z-Approved Skincare Ranges](https://www.trendhunter.com/trends/smuuti-skin.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md)