# Exclusive Raspberry Soda Cans poppi x Alix Earle Launch the Limited-Edition 'Raspberry Rose' By Debra John | Published 2025-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-raspberry-rose References: [drinkpoppi](https://drinkpoppi.com/12) & [instagram](https://www.instagram.com/p/DM-kUdKxlZp/?hl=en&img_index=1)  A limited-edition 'Raspberry Rose' has been introduced by poppi in collaboration with content creator Alix Earle, featuring a custom-designed can that reflects Earle’s distinctive personal aesthetic. This release highlights one of poppi’s best-selling flavors, now presented in exclusive packaging for a limited time. The can design incorporates hand-drawn elements by Earle, including heels and polka dots, offering a visual representation of her recognizable style. The collaboration was publicly announced via Earle’s TikTok account, where her content routinely engages a wide audience. Earle’s relationship with poppi began during her college years as a consumer and evolved into a formal partnership when she became an investor over two years ago; this latest development marks the first time she has co-created branded packaging for the company. The limited-edition 'Raspberry Rose' can is available while supplies last, exemplifying poppi’s ongoing integration of creator-led design and consumer engagement through strategic collaborations. Image Credit: poppi ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 96% | Activity: 94% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Creator-led Product Design:** Leveraging the aesthetic influence of popular content creators in product design can attract their fanbase and elevate brand identity. - **Limited-edition Collaborations:** Introducing limited-edition products through partnerships with influencers creates urgency and exclusivity, driving consumer interest and sales. - **Social Media-driven Marketing:** Harnessing platforms like TikTok for product announcements can maximize reach and engage audiences directly where they spend most of their time. ### Sectors Adopting This - **Beverage Industry:** Collaborating with influencers to create signature editions can diversify offerings and revitalize consumer interest in beverages. - **Packaging Design Industry:** Incorporating influencer-driven design elements into packaging can set products apart on the shelves and reinforce brand storytelling. - **Social Media Marketing Industry:** Partnership with influencers who actively engage their audience online can enhance a brand's presence and leverage new customer acquisition strategies. ## Related on Trend Hunter - [Limited-Edition Lemonade Sodas](https://www.trendhunter.com/trends/poppi-lemonade.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Extra-Vibrant Soda Packs](https://www.trendhunter.com/trends/vibes-party-pack.md) - [Soda-Inspired Skincare Collaborations](https://www.trendhunter.com/trends/poppi-and-bubble-skincare.md) - [Soda-Flavored Lip Oils](https://www.trendhunter.com/trends/sips-lips-duo.md) - [Pre-Biotic Berry Sodas](https://www.trendhunter.com/trends/poppiwild-berry.md) - [Soda-Inspired Beauty Sets](https://www.trendhunter.com/trends/tower-28-x-poppi.md) - [Summer-Ready Healthy Fizzy Drinks](https://www.trendhunter.com/trends/healthy-fizzy-drinks.md) - [Romantic Reality Series Sodas](https://www.trendhunter.com/trends/poppi-punch-pop-x-love-island-usa.md)