# Summertime Candy Brand Makeovers Skittles Created Three Limited-Edition Packs for Summer By Katherine Pendrill | Published 2019-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-packs References: [delish](https://www.delish.com/food/a27514370/skittles-limited-edition-summer-packs-imposters-freeze-pop-and-sour-wild-berry/) To make Skittles an even better summertime snack, three new limited-edition packs are on the way. With so many new flavors to enjoy, you'll be set for all your summer get-togethers. To usher in the warmer weather, Skittles will now come in three new limited-edition packs that are only available until the end of summer. The first is Skittles Imposters, a [Walmart](https://www.trendhunter.com/trends/sprite-chill-strawberry-kiwi) exclusive, which features candies that don't taste like the color on the outside. Next up is Skittles Freeze Pop, which features [classic freezer pop flavors](https://www.trendhunter.com/trends/melted-ice-pop) such as blue raspberry, grape, lemon, orange, and strawberry. Finally, there is Skittles Sour Wild Berry, which takes the regular Skittles Wild Berry flavors and gives them a [sour twist](https://www.trendhunter.com/trends/trolli-1). Both Skittles Freeze Pop and Skittles Wild Berry are only available from Dollar General. Image Credit: *Skittles.* ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Candy Packs:** Creating limited-edition candy packs with unique flavors to attract consumers during seasonal timeframes. - **Retail Exclusives:** Exclusive collaborations with major retailers to expand product reach and increase profits. - **Flavor Fusions:** Innovating new and unique flavor combinations in the candy industry for consumers to enjoy. ### Sectors Adopting This - **Candy Manufacturing:** Developing new and unique candy flavors and packaging designs to stand out in the crowded candy industry. - **Retail Industry:** Collaborating with major retailers to provide exclusive products during special seasonal timeframes. - **Food and Beverage Industry:** Innovating new flavors and unique packaging designs in the food and beverage industry to attract new customers and increase profits. ## Related on Trend Hunter - [Seasonal Foamy Candy Ranges](https://www.trendhunter.com/trends/swizzels-squashies-summer-candies.md) - [Summery Sour Fruit Candies](https://www.trendhunter.com/trends/sour-patch-kids-strawberry.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Summer-Inspired Candy Lines](https://www.trendhunter.com/trends/beach-sticks-fruit-chews.md) - [Tropically Themed Summertime Candies](https://www.trendhunter.com/trends/haribo-gummy-candies.md) - [Spicy-Sweet Gummies](https://www.trendhunter.com/trends/skittles-gummies-fuego.md) - [Chromatic Candy-Flavored Frozen Treats](https://www.trendhunter.com/trends/skittles-stix.md) - [Crunchy Dessert-Flavored Candies](https://www.trendhunter.com/trends/skittles-desserts.md) - [Candy-Flavored Beverages](https://www.trendhunter.com/trends/skittles-drinks.md)