# Limited-Edition Mustard Buns French’s Mustard Buns Launched In Honor of National Mustard Day By Grace Mahas | Published 2021-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-mustard-buns References: [mccormick](https://www.mccormick.com/frenchs/mustard-buns?utm_source=print&utm_medium=pr&utm_campaign=mustard-buns) & [youtube](https://www.youtube.com/watch?v=FZ4QRGw1vXQ&feature=emb_title) In honor of National Mustard Day on August 7th, the beloved mustard brand, [French's](https://www.trendhunter.com/trends/mustard-donuts), recently announced the launch of limited-edition mustard buns. The exclusive buns were created in partnership with Piantedosi Baking Company and feature the brand's tangy Classic Yellow® in the dough. The buns are described as "golden in color, soft in texture, with a distinct, yet subtle tang that doesn’t overpower." The limited-edition mustard buns aren't the first unusual product launched by French's. The brand has previously released Mustard Ice Cream and [Mustard Beer](https://www.trendhunter.com/trends/heinz-mustard-x-mustard). These niche products appeal to curious consumers looking to experiment with their foods. To get your hands on these mustard-infused buns, fans can head to various pop-ups debuting across the country. Image Credit: French's ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 31% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Limited-edition Food Products:** French's launch of limited-edition mustard buns is an example of exploring unconventional flavors to cater to curious consumers. - **Collaborations Between Brands and Bakeries:** Partnering with Piantedosi Baking Company allowed French's to create a product that incorporates its own brand into the recipe and opens up possibilities for other unique collaborations. - **National Food Celebrations:** Creating limited-edition products for national food holidays, such as National Mustard Day, is a way for brands to generate buzz and drive traffic to their products. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has the potential for disruptive innovation by exploring unique flavor combinations and partnerships. - **Marketing and Advertising:** Marketing and advertising agencies can develop campaigns that highlight limited-edition products and capitalize on national food holidays to increase brand awareness and drive sales. - **Retail:** Retailers can take advantage of limited-edition products to draw customers into stores or online platforms and potentially increase sales of other related products. ## Related on Trend Hunter - [Savory Mustard Donuts](https://www.trendhunter.com/trends/mustard-donuts.md) - [Mustard-Flavored Candies](https://www.trendhunter.com/trends/limitededition-skittles.md) - [Collaborative Mustard-Flavored Candies](https://www.trendhunter.com/trends/yellow-skittle.md) - [Ballpark-Inspired Bakery Products](https://www.trendhunter.com/trends/ball-park-butter-buns.md) - [Special Edition BBQ Toppings](https://www.trendhunter.com/trends/frenchs-cheeseburger-seasoning.md) - [Creamy Mustard Spreads](https://www.trendhunter.com/trends/mustard-spread.md) - [Sour Two-in-One Condiments](https://www.trendhunter.com/trends/dill-pickle-mustard-spread.md) - [Mustard-Themed Footwear Launches](https://www.trendhunter.com/trends/uggbraid-clog-collection.md) - [Southern-Inspired Mustards](https://www.trendhunter.com/trends/dukes.md)