# Color-Changing Breakfast Cereals This Limited-Edition Lucky Charms Cereal Turns Milk Green By Michael Hemsworth | Published 2021-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/limitededition-lucky-charms-cereal References: [chewboom](https://www.chewboom.com/2021/01/30/new-limited-edition-lucky-charms-will-turn-your-milk-green/) & [generalmills](https://www.generalmills.com) This limited-edition Lucky Charms cereal has been unveiled by [General Mills](https://www.trendhunter.com/trends/lucky-charms-products) as a breakfast option for avid fans who are craving a new experience when enjoying a bowl. The cereal is being released to celebrate St. Patrick's Day, and features toasted oat pieces that have been frosted along with [magical clover marshmallows](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms) in the mix. The marshmallows will turn milk green upon pairing to make it a fun, eye-catching food for fans of all ages to enjoy. The limited-edition Lucky Charms cereal is being launched at major retailers across the US starting on February 1, 2021 while supplies last and will feature a price point of $3.33 for a Family Size box. The cereal could help to entice picky eaters to finish their milk after consuming the cereal for less waste. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Foods:** Opportunity for food companies to experiment with new ingredients that change color when mixed with other foods or liquids. - **Limited-edition Products:** Opportunity for companies across industries to create limited-edition products to generate buzz and excitement among consumers. - **Food Waste Reduction:** Opportunity for businesses to create innovative food products that incentivize consumers to finish their meal, reducing food waste. ### Where This Applies - **Food and Beverage:** Opportunity for food companies to experiment with color-changing foods and reduce food waste through innovative product design. - **Retail:** Opportunity for retailers to cash in on the popularity of limited-edition products to increase footfall and boost sales. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create campaigns around limited-edition products, building brand hype and driving sales. ## Related on Trend Hunter - [Color-Changing Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-hidden-dragon.md) - [Rainbow Marshmallow Cereals](https://www.trendhunter.com/trends/magic-gems-cereal.md) - [Chromatic Marshmallow Cereal Products](https://www.trendhunter.com/trends/lucky-charms-products.md) - [Springtime Holiday Cereal Branding](https://www.trendhunter.com/trends/limitededition-packaging.md) - [Retailer-Themed Breakfast Cereals](https://www.trendhunter.com/trends/sams-club-lucky-charms-cereal.md) - [Cereal-Studded Holiday Cookies](https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md) - [Haunted Marshmallow Cereals](https://www.trendhunter.com/trends/lucky-charms-limited-edition.md) - [Berry Marshmallow Breakfast Cereals](https://www.trendhunter.com/trends/lucky-charms-berry-swirl.md)